📩 14/06/2023 15:15
The 2023 “TURKEY100 – Turkey's Most Valuable Brands” research by Brand Finance, the leading international brand valuation organization, has been completed.
Turkish Airlines took the first place in the list, as in 2018, 2019, 2020, 2021 and 2022.
Turkish Airlines managed to increase its value by 2022%, which was 1,6 billion dollars in 26, reaching a value of 2,02 billion dollars. The flag carrier airline, which was awarded this title for the sixth time in a row, clinched its place at the top.
“We Will Continue Our High Flight”
Regarding the degree earned, Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat; “We are proud to be 'Turkey's Most Valuable Brand' for the sixth time in a row. We will continue to bring our brand, which is Turkey's wings, together with many more successes within the scope of the dream we established 90 years ago. As in the blue sky, we will continue our high flight in the brands league. I would like to thank all my colleagues who have a share in this success.” said.
Brand Finance, the world's leading independent brand valuation and consultancy company, has been aiming to build a 'bridge between marketing and finance' since 1996. The company, which has been calculating the financial value of brands for more than 20 years, evaluates the world's top 5 thousand brands every year and shares this information with the public by ranking the brands on the basis of country and sector.