Peugeot made two special presentations at the 2023 Shanghai Auto Show, one for mass production and one for concept. Standing out with its innovative approach in Asia as well as in Europe, the 408 calls the model 408X in order not to be confused with the 408 model in the Chinese market. One of the stars of the 2023 Shanghai Auto Show, the Peugeot 408X sits at the top of the C-segment and reflects the creativity of Peugeot designers and engineers in an unprecedented fastback silhouette, both in the brand's history and in the current global automotive market. The Peugeot 408X stands out for being the first of its kind in China and Asia, just as it is in Europe.
Revealing the excellence of Peugeot engineering focused on efficiency and smart electrification, the 408X offers driving pleasure and intuitive use with the latest generation Peugeot i-Cockpit. The Peugeot 408X is manufactured at the Peugeot Dongfeng Factory in Chengdu, central China. The Peugeot 408X, which has been on sale in the Chinese market since January, aroused the curiosity and interest of many customers.
At the 2023 Shanghai Auto Show, Peugeot also showcased the Peugeot Inception Concept for the first time in Asia. The concept car, which was introduced to the world at CES held in Las Vegas last January and then introduced in Europe, stands out as a realistic expression of Peugeot's future vision. With its cat stance and appealing style, a completely new design language, a revolutionary interior and the promise of an unprecedented driving feel, the Peugeot Inception Concept heralds a new era and reveals the brand's vision for future electric vehicles.
Making a statement within the scope of the fair, Peugeot CEO Linda Jackson; “The Peugeot 408X and the Peugeot Inception Concept perfectly illustrate Peugeot's innovative approach. of the brand; It best reflects its three values: 'Glamorous', 'Emotion' and 'Excellence'. “With their magnificent design and appeal, these two vehicles express Peugeot at its best and emit a very special light that attracts Chinese customers.”