Standing out with its SUV codes, eye-catching design and innovative approach in the C segment, Peugeot's new 408 model with fastback design, Allure and GT equipment packages, 6 different color options, 1.2 PureTech 130 HP engine and 8-speed EAT8 automatic transmission, 1 million 110 thousand It was offered for sale in Turkey with prices starting from TL. Standing out with the brand's latest design language, the innovative fastback design of the 408 combines superior driving pleasure that stimulates emotions with advanced technologies that focus on intuitive use.
Peugeot, one of the most established automobile brands in the world, is breaking the mold with its SUV-coded dynamic silhouette and flawless fastback design with its new 408 model. The new Peugeot 2022, which was introduced to the world at the Paris Motor Show in October 408, started to be sold in Turkey as of March 2023. With the new 408, Peugeot will increase its product range in the highly competitive C segment, while continuing the brand's success in the SUV class. PEUGEOT 1.2, which was imported to Turkey at the first stage with a 130 PureTech 8 engine and 8-speed EAT408 automatic transmission, is planned to be offered for sale in the future as well. In addition to the Allure and GT equipment packages, 408 different color options can be preferred for the Peugeot 6. While the Allure equipment level of the PEUGEOT 408 is offered for sale at 1 million 110 thousand TL, the PEUGEOT 408 model with the GT equipment level is available at special launch prices starting from 1 million 283 thousand TL. Peugeot Turkey also draws attention with its 408-month maturity and 240% interest financing campaign up to 12 thousand TL offered throughout March for its new 0.99 model.
ALLURE and GT trim levels
The magnificently designed new 408 goes on sale in Turkey with two different trim levels, Allure and GT.
New 408 ALLURE
The design and style standards of the new Peugeot 408 ALLURE stand out as the Bright Chrome Front Grille, Tinted Rear Windows, Peugeot LED Technology headlights, Gloss Black Rear Bumper Extension and Exhaust Outlets, while the 19-inch JASPE aluminum alloy wheels complete the design. Interior Cloth Dashboard and Door Covers, Ambient Lighting, Segmented Leather Covered Steering Wheel, Frameless Electrochrome Rear View Mirror, Semi-Leather Fabric Upholstery, Mint Green Stitched Seats, Height Adjustable-Luminous Support-Heated-Calf Support Driver's Seat, Height Adjustable-List Support -Heated-Passenger Seat, Acoustic laminated windshield, Air Quality System (AQS), Fully Automatic Air Conditioning, Keyless Entry and Starting System are offered as standard.
Among the driving support systems of the new Peugeot 408 ALLURE; 180 degree Rear View Camera & 3 View Modes, Front-rear Parking Sensor, Reverse Traffic Alert System, Blind Spot Warning System (up to 75 m detection), Active Lane Keeping System, Speed Limit Recognition and Advising, Smart Headlight System ( Active High Beam), Active Full Stop Safety Brake, Adaptive Cruise Control with Stop & Go Function. Among other technological equipment, there is a 10-inch Digital Front Display Panel, a 10-inch Capacitive Touch Screen, 4 USB Connections (Type C), Wireless Mirror Screen, 12V Power Socket.
New 408 GT
The new Peugeot408 GT, unlike ALLURE, features the Exclusive GT Design Body Color Chrome Front Grille, Side Body Peugeot logo, Matrix Full LED Technology Headlights, GT Design 3D LED Tail Lights and 19 inch GRAPHITE aluminum alloy wheels. The design differences in the interior are; Adamite Green Stitch Detail Aluminum Front Panel, Adamite Green Stitch Detail Aluminum Door Covers, Black Interior Roof Cover, GT Logo Heated Leather Covered Steering Wheel, Electric 10-way adjustable-Memory-Heated-Adjustable calf support-Massage function Driver's seat (AGR approved), Electric 6-way adjustable-Luminary support-Heated-Massage Function Front Passenger seat (AGR approved), Alcantara Semi-Leather Fabric Upholstered Adamite Green Stitched Seats and Retractable Glass Roof.
In this way, the PEUGEOT 408 GT, which also includes the Sports Driving Package, gets optimized pedals for faster gear changes, higher speed shifting, sports steering and faster torque transfer. Clean Cabin System, Electric Tailgate, LED Illuminated & Ventilated Glove Box, VisioPark Package, Front-Rear Parking Sensors, Side Sensors, 360 Degree Parking Support with 4 Cameras, Automatically Lowering Side Mirrors in Reverse Gear, Lane Positioning Assistant, Extended Equipment such as Traffic Sign Recognition System, 10-inch 3D Digital Front Instrument Panel, i-Toggles and 3D Navigation System are also standard on the PEUGEOT 408 GT.
Different options for AGR certified seats
Falgo Semi-Leather Fabric Upholstery, Mint Green Stitched Seats are standard equipment in PEUGEOT 408 Allure. On the PEUGEOT 408 GT, Alcantara Half Leather Fabric Upholstery, Adamite Green Stitched Seats are offered as standard, while Black Nappa Leather Upholstery and Blue Nappa Leather Upholstery are offered as options.
The unique appeal of dynamic and innovative fastback design blended with SUV codes
In the design of the new 408, the first striking element is the brand-specific cat stance, referring to brand belonging. Along with its sharp design lines, the front design proudly hosts the new lion-headed PEUGEOT logo. The reverse cut of the rear bumper gives the eye-catching profile a powerful look. The new Peugeot 408 stands firmly on the ground with 19-inch JASPE wheels in Allure equipment and 19-inch GRAPHITE wheels in GT equipment, giving confidence. Details such as the lion's tooth design light signature at the front and the three-clawed LED taillights at the rear perfectly integrate the 408 into the Peugeot family.
The Matrix LED technology used in the headlights of the Peugeot 408 GT, while providing high lighting performance, also allows for thin headlight designs. This headlight design gives the 408 a determined and powerful look. The light signature extends downwards with two LED strips in a lion's tooth design integrated into the bumper.
The 408 has an exterior design in the form of an eye-catching Fastback body with strong SUV codes, which is unusual in the C segment. Produced using the EMP2 platform, the 408 measures 4.687mm in length, 1.859mm in width and 1.478mm in height. The wheelbase of 2.787 mm brings with it ample rear seat living space. With a front track of 1.589 mm and a rear track of 1.604 mm, the new Peugeot 408 displays a strong and confident stance with its 19-inch wheels.
When viewed from the front, the horizontal and long engine hood, which is the characteristic element of the new generation Peugeot models, draws attention. This design choice visually hides the hood/side cavities, while at the same time giving the car a modern and powerful look. Again, this design practice simplifies the outline of the body, ensuring that the body parts fit perfectly.
The front grille gives the new 408 an assertive and powerful appearance. It also hosts the new brand logo that hides the radar of driver assistance systems. Having the grille in body color allows it to integrate with the overall bumper. This design approach, which is used in the new generation PEUGEOT models, is also a sign for the transition to electric. Large black surfaces characterize the graphic theme of the front and visually emphasize the car's width and solidity. Black guards surrounding the body combine to enclose and contrast the lion-tooth design light signature, increasing the visibility of the light signature.
The profile of the new PEUGEOT 408 is underlined by the dividing line of black and body-coloured parts designed to reinforce dynamism. Again, this dividing line draws attention to the width of the interior, especially with the side window line and the rear window line. The side protection coatings of the body and wheel arches cut the body color at a certain angle, creating an inverted appearance effect with a curved line and extending to the rear bumper. The rear of the roofline bears a particularly big responsibility in terms of aerodynamics. The airflow is optimized by being directed towards the tailgate spoiler by two “cat ears” forming an excellent aerodynamic corridor.
The 19-inch wheels stand out even when stationary, creating a unique visual impact when driving at low speeds. The extraordinary design of the wheels offers a structure that is compatible with the concept approach of the new 408. The new PEUGEOT 408 is produced in 6 different body colors: Obsession Blue, Titanium Grey, Techno Grey, Elixir Red, Pearl White and Pearl Black.
Cabin comfort that sets standards in its class
The new Peugeot 408, designed to make a difference with its SUV codes in the C segment, with its more dynamic design and wider space, offers rich equipment for superior driving pleasure. Equipped with front seats that have the AGR certificate of the independent German association of ergonomics and back health experts, the new 408 GT turns even the longest journeys into pleasure with its rich seat adjustment options. The seats in the Peugeot 408 GT are equipped with 10-way electric adjustment with two memories for the driver, 6-way electric adjustment for the passenger, as well as 5 air massage and seat heating functions with 8 different programs. The design of the seats; It is complemented by quality materials, including porous fabric, technical mesh, alcantara and embossed leather. In GT versions, the seats, instrument panel, door panels and pads on the console are embellished with Adamite colored stitching. The center console arch extends to the wireless charging area. The rest of the console is functional and practical, with an armrest, two USB C sockets (charge/data), two large cup holders and storage spaces for up to 33 liters.
The new Peugeot 408, with its 2.787 mm wheelbase, offers a wide living space to its rear seat passengers with 188 mm legroom. The front seats provide legroom for rear passengers to tuck their legs under. The design of the seats and the seat angle give passengers the opportunity to make the most of the space for optimum comfort during their journey. Starting from the Allure trim level, there are two USB-C charging sockets at the front and two behind the center console.
The new Peugeot 408 is equipped as standard with a rear seat that folds in two parts (60/40) and a ski hatch. In the GT version, the two sections can be folded practically with two remote controls located on the sides of the trunk. The new 408 offers a spacious trunk with 536 liters. With the rear seats folded down, the luggage volume reaches 1.611 liters. There is also 36 liters of additional storage space under the luggage floor. When the backrest is folded, objects up to 1,89 meters can be loaded. The 12V socket, LED lighting, storage net, strap and bag hooks in the trunk support ease of use. Since the tailgate is fixed to the trunk lid, it lifts up with the lid when the trunk lid is opened, making it easier to use. The electric tailgate, which opens automatically on the GT version, facilitates luggage access when hands are full. To open the trunk lid, the foot reach under the bumper, the remote control, the trunk lid button or the trunk release button on the dashboard can be used.
The LED ambient lighting (8 color options) behind the central display emits a light that is easy on the eyes. The same light extends to the door panels made of cloth, Alcantara® or original pressed aluminium, depending on equipment level.
The warmth and acoustic comfort of the new Peugeot 408 has been enhanced by special glass technologies. 3,85 mm thick front and rear glass, laminated front and side windows offer additional sound insulation and safety.
The air conditioning system also contributes to the thermal comfort of the passengers. The front vents are positioned high and there are two vents behind the center console for rear seat passengers. AQS (Air Quality System) constantly monitors the quality of the air entering the passenger compartment. The system automatically activates the outside air recirculation. Starting from the GT trim level, the air purification system Clean Cabin is also offered. Air quality is displayed on the central touchscreen.
Unique driving experience with the PEUGEOT i-Cockpit®
While the Peugeot i-Cockpit® is one of the strongest points that distinguishes the Peugeot models from their competitors, it has been further developed and modernized with each new generation. The new infotainment system PEUGEOT i-Connect®, introduced with the new PEUGEOT 408, sets new standards in terms of ergonomics, quality, practicality and technology.
The compact steering wheel, one of the most important elements of the Peugeot i-Cockpit®, increases driving pleasure with its unmatched agility and movement precision. While the steering wheel has an ergonomic design, it is also equipped with a heating feature at the GT equipment level. In addition to the infotainment system, it also includes the controls of some driving support systems.
The new digital display, located at eye level just above the steering wheel, has a 10-inch digital display. With the GT trim level, 3-Dimensional technology comes into play. The digital display is fully customizable and has various display modes (Navigation, Radio/Media, Driving Assistance Systems, Energy Flow, etc.) that can be changed from the control panel.
The dashboard structure of the new PEUGEOT 408 is based on high ventilation architecture. This architecture places the air outlets in a high position in the head area of the passengers to increase thermal comfort. Again, this architecture allows the central 10-inch touchscreen, which is slightly lower than the digital display in front of the driver, to approach the driver. The system is supported by customizable i-toggle buttons, which are clearly placed below the central display, providing a level of aesthetics and technology unmatched in its segment. Each i-toggle acts as a touch-sensitive shortcut tailored to the user's preference, be it climate, phone settings, radio station or app.
One of the goals of the Peugeot Interior Design Team when designing the cabin of the new 408 was to balance the space between the front passengers. The Peugeot i-Cockpit® continues the driver-oriented central display philosophy that optimizes driving ergonomics. The center console is deliberately shaped by a passenger-oriented design. All dynamic controls are grouped into an arc on the driver's side. With a single touch, the driver can choose between the driving modes of the 8-speed EAT8 automatic transmission.
Connected Excellence: PEUGEOT i-Connect Advanced System
The new Peugeot 408 offers a premium connectivity experience. The new infotainment system offers unparalleled daily comfort with advanced smartphone and automobile integration. Each driver can define their own display, atmosphere and setting preferences. Up to eight different profiles can be saved in the system. With the screen mirroring function that connects the smartphone to the car's infotainment system, two phones can be connected simultaneously via wireless and Bluetooth. Four USB-C ports complete the connectivity solutions.
The 10 inch high resolution central display offers easy operation. The screen can be personalized like a tablet with multiple windows, widgets or shortcuts. Swipe from left to right between different menus or from top to bottom for notifications. The application screen can be opened by clicking with three fingers. Again, as on a smartphone, the home page can be accessed with a single touch. The permanent banner at the top of the screen displays outside temperature, air conditioning, location on app pages, connection data, notifications and time.
Peugeot i-Connect Advanced offers the ultimate infotainment experience. It is also equipped with GT trim level navigation. The map is displayed on the entire 10-inch screen. The system is “wireless”, updating by connection.
Superior technology and safety standards
The new PEUGEOT 408 is equipped with the latest driver assistance systems. While the Adaptive Cruise Control with Stop&Go function adjusts the distance between vehicles, the automatic emergency brake with collision warning detects pedestrians or cyclists up to 140 km/h day and night. Active lane departure warning with direction correction function contributes to increasing driving safety. Driver Distraction Alert analyzes steering wheel movements and detects distraction at speeds above 70 km/h and during long periods of driving. The traffic sign recognition system, whose scope has been expanded, detects stop signs, one-way, no-overtaking, no-overtaking end signs in addition to speed signs and displays them on the digital display screen. “Night Vision” Night Vision System detects living things (pedestrians/animals) in front of the vehicle at night or when visibility is poor, with the infrared vision system before the high-beam headlights' vision range. The long-range blind spot monitoring system scans up to 75 meters. Rear traffic alert warns the driver of imminent danger when reversing. The 180° angle high-definition rear view camera with integrated cleaning head does not compromise on safety even if the vehicle gets dirty. With 4 high resolution cameras (front, rear and side) and 360° parking assist, side mirror angle adjustment when reverse gear is engaged makes the driver's job easier in parking and manoeuvres. The automatic high beam ensures maximum use of the high beams without dazzling the Matrix LED headlights ahead or oncoming vehicles.
The new Peugeot 408 also offers different equipment to facilitate daily use. Among them; It features proximity hands-free entry and start, hands-free unlocking with power tailgate, heated steering wheel, super-lock alarm with perimeter and interior monitoring, electric handbrake and sunroof with curtain.
The new Peugeot 408 is equipped with an e-call emergency call system, which includes information on the number of passengers and location, including the direction of the vehicle on the road.
Efficiency expert engine combined with aerodynamics
Reducing consumption and CO₂ emissions has been a top priority for Peugeot teams when developing the new 408. As with all Peugeot models, aerodynamics were handled with great care. The bumper, tailgate, diffuser, mirrors, underbody trim were optimized with the body in close collaboration between PEUGEOT's design and aerodynamics engineers. In addition, the design of the wheels provides better aerodynamic efficiency and contributes to the car's overall performance. Body rigidity has been optimized by incorporating structural elements to increase vibration comfort. 11,18 m turning circle, superior handling, best-in-class driving comfort and superior driving pleasure form part of the new Peugeot 408's DNA.
The new Peugeot 408 is imported to Turkey at the first stage with a 3-cylinder 130 HP 1.2 liter PureTech internal combustion turbo petrol engine. Producing a maximum power of 5500 HP at 130 rpm and a maximum torque of 1750 Nm at 230 rpm, the engine meets the Euro 8 emission norm with its 8-speed EAT6.4 automatic transmission and start&stop feature. While the new Peugeot 408 reaches a maximum speed of 210 km/h, 0-100 km/h acceleration is completed in 10.4 seconds and has an average fuel consumption of 6.0 to 6.1 lt/100 km according to WLTP norms.
The all-electric version of the new Peugeot 408, produced in Mulhouse, France, is planned to be sold in Turkey in the future.