While the share of ready-made clothing in the country's economy continues to grow every year, DepoTextile, which brings stores and manufacturers together on its platform, announced the results of the research that takes the pulse of the sector. In the research, data on the increase of the share of digitalization in all business processes from sales to procurement came to the fore.
While the ready-made clothing industry continues to be the driving force of the country's economy, DepoTextile, which enables stores to reach hundreds of manufacturers and create wholesale orders, announced the results of the research that takes the pulse of the industry. He mapped the ready-made clothing industry by conducting a research as a guide to the brands in the industry and those who plan to invest in this area. Accordingly, while it is noted that most of the industry players make their sales through online channels, a similar picture is seen in product supply.
69,8% of ready-to-wear brands' sales are online
DepoTextile Founder Kenan Demir, who stated that they carried out one of the most comprehensive studies for suppliers in the ready-made clothing industry, made the following assessment on the subject: “This study is a compass for those who are currently selling in the ready-made clothing industry or are willing to invest in this sector. We think that the data obtained from the research we have carried out on product supply, vendor-supplier relationship, and procurement tools will guide the studies of candidates who will operate in ready-to-wear. For example, 'Do you sell online?' We asked the question and got the answer 'yes' from 69,8% of them. This rate shows us how important a channel online tools are for the industry.”
The way to reach the product is through the internet.
Saying that ready-made clothing is one of the leading sectors that come to mind when it comes to e-commerce, Kenan Demir said, “The answers given by the sector players to our questions confirm this argument. For example, 61,3% of the sellers who will supply products from abroad do this through online channels. 41,4% of the domestic sector players access the products or companies they will supply from the internet. On the other hand, 51,8% of the sellers make this procurement chapter regularly every month, while 31,9% prefer seasonal changes to purchase products. 14,1% of them supply new products simultaneously at the time of their release”.
Highway is at the top in domestic supply
Kenan Demir, the Founder of DepoTextile, who made a scorecard of the supply routes of ready-made clothing brands with his research, said, “While 15,9% of the sellers sell their own brand products, 62,9% of them sell products of different brands. In this direction, 94% of the sellers who want to procure products in the country prefer the land route, while 4,3% use the air route. For those who choose to import abroad, these rates vary. The share of the land route in overseas product supply falls by half and is recorded as 45,2%. The sea route remains at 38,7%. The remaining 16,1% use the airline to procure products from abroad.