Cloud Kitchen Market is Growing Fast

The cloud kitchen market is expected to reach $2030 billion by 373. The number of cloud kitchens, which do not have a physical restaurant, but only serve via takeaway, is increasing every year. According to research, cloud kitchens, which take food orders with takeaway, have reached 9 percent of the total market. This figure is expected to rise to 2023 percent in 16.

Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen (RCK), the leading company of the cloud kitchen industry in Turkey, said, “The market, which is currently estimated to be 63 billion dollars, is expected to grow 2030 times in 6 and reach 373 billion dollars. The cloud kitchen concept has emerged in recent years. It started to become widespread in 2018, and grew very quickly with the quarantines and physical restaurants closed during the pandemic period. Added to this is a cost advantage. We also established RCK during the pandemic period. The concept is rapidly spreading not only in Europe and America, but also in regions such as Dubai and India. There is great potential in Turkey, which is rapidly expanding the market”.

RCK model in cloud kitchen

Pointing out that the cloud kitchen model is applied in different ways according to geographical regions and market dynamics, Tulgan said, “Cloud kitchen has different models in the world. There are kitchens belonging to a single brand, kitchens shared by several companies, models that are divided into compartments and each compartment is rented to a restaurant. Our RCK model is different and unique from all of this. It consists of a central kitchen and satellite kitchens attached to it. There is a serious research and development behind it. Most of our products are prepared in the center and delivered to the consumers by making the final touches in satellite kitchens. This offers us the opportunity of quality and standardization. It provides a great advantage especially during the growth phase.”

Savings up to 30% in Costs

Didem Altınbaşak Tulgan, who pointed out that cloud kitchens' takeaway oriented approach reflects positively on the consumer, "There are physical restaurants, such as restaurant rent, service, waiter, etc. many expenses are not found in cloud kitchens. Common costs are shared between multiple brands, resulting in savings of up to 30 percent. In addition, consumer satisfaction is always kept at the forefront with tastes and presentations specially prepared for takeaway.”

Rafinera Cloud Kitchen (RCK) currently provides service on 25 brands, 4 branches and 5 different platforms. In RCK products, which are delivered quickly and warmly to the consumer through package service, quality and taste are always at the forefront, as well as cost advantage. The company, which will also start taking orders via RCK Hub, which will be activated soon, will thus offer consumers the opportunity to order from 25 brands at the same time.

The RCK system, which reaches its customers through online platforms, consists of a central kitchen and many satellite kitchens connected to this kitchen. The pre-prepared meals in the center are delivered to the consumers by making the final touches in the satellite kitchens. These shared kitchens can serve all RCK brands at the same time.

Nera Burger, Taco Baila, Kila Burger, Piti Ravioli, Leyna Falafel, Mezepoly, Mochita Cakes, Meatball 33, Kanattown, Yanda Rice, Gina Bowl, Fresh'n Zen Wrapetito, Tosyalı Pilavcı, Köfteci Basri and Cennet Hanım Ravioli House are still within the body of RCK. existed. With the newly added Meşhur Kavacık Dönercisi, Pizza Portas, Fırtına Buffet, Kronos Burger&Sandwiches, Mint Salad Shop, Cambaz Street Flavors, Dide Pide, Tostica and İnegölcü Latif Usta, the number of active brands of RCK increased to 25.

Focusing on customer satisfaction and taste, RCK makes the distribution with its own couriers, with heater bags that take energy from the engine cigarette lighter. Using technology effectively, the company carries out studies on route optimization through its own "gazla" software, and quickly brings its flavors to consumers.

RCK CEO Didem Altınbaşak Tulgan stated that their primary goal is rapid growth with new brands and new kitchens, and said, “Our aim is to expand abroad after completing the penetration in Turkey.”