Digital Printing and Offset Printing are Complementary to Each Other, Not Competitors

Compared to offset printing, digital printing has many advantages such as being fast, being personalized, not having stock costs, being preferred for short-run jobs, and digital printing quality that has caught the offset printing quality. At the same time, the demand for a larger color gamut with the addition of spot colors in digital presses increases the demand.

Lidya Group Sales Director Adem Öz, who stated on every platform that digital printing and offset printing are not rivals but complementary to each other, said:

“Digital printing is much more practical and much faster as a production method. Speed ​​is now a cost and it is desired to produce much faster. At the same time, the demand for digital printing is increasing as print circulations decrease and manufacturers diversify their products. Of course, these are not the only ones, but manufacturers do not need to stock the documents they print digitally compared to traditional printing. Thanks to digital printing, on the one hand, the product is produced, on the other hand, the production of the user manual or label can be done at the same time. With the development of technology in digital printing, the increase in quality and printing resolution, the widening of color gamuts and the printability of spot colors will continue to increase the interest. The most important issue here is that, as I always say, offset printing and digital printing are complementary to each other, not rivals. While a printing house manufacturer will solve high-running jobs in offset, it will continue to solve short-run and high-color gamut jobs digitally. As Lidya Group, we have a product range to meet all technologies related to digital printing with our Xerox, Epson, Efi, Sutec and Kongsberg brands. In 2022, we are also producing solutions on the digital finisher side together with Kongsberg. In short, small, medium and large printing houses must have a digital printing machine and they will continue to need digital printing machines in addition to offset.” said.