Toyota Received the Title of 'Visually Impaired Friendly Brand'

Toyota Turkey Marketing and Sales Inc. was awarded the title of “visually impaired friendly brand” at the EyeBrand Ceremony 2022 event.

Toyota continues to work to create an accessible and barrier-free world for everyone.

In 2021, Toyota, which used sound-oriented technology on the web page for the visually impaired in order to eliminate barriers, received the Eyebrand certificate with this technology developed by BlindLook.

Toyota was also presented with this award at the EyeBrand Ceremony 3 event, which was organized to commemorate the International Day of Persons with Disabilities on 2022 December. Özge Zengil, Marketing Director of Toyota Turkey Pazarlama ve Satış A.Ş., received the award on behalf of the company, and in her speech of appreciation, she said, “We attach importance to Toyota being a pioneer in the sector in every field. We are happy to put this work into practice as a first in our industry, and as Toyota, we always prioritize work in this area in order to create a more inclusive world.” said.

Stepping into a free world for the visually impaired with BlindLook, Toyota inspires the industry to make an inclusive transformation.

Standing out as a company with the Visually Impaired Brand (EyeBrand) certificate, Toyota also maintains its "pioneer and leader" position with the firsts it has realized in the automotive industry. Toyota is working on inclusive mobility solutions for a world where everyone from 7 to 77 moves freely.

Continuing to work on freedom of mobility for everyone with the motto of "You are mobile, you are free", Toyota aims to offer high-tech products to the society, which will enable the disabled, people with limited mobility due to diseases, the elderly, and all individuals, from the smallest to the oldest, to move freely, comfortably and with pleasure. .