GOOINN (Good Innovation) revealed the trends that will guide entrepreneurs in designing solutions based on the customer needs and problems of the future, sector by sector. GOOINN, which ensures the establishment of the innovation culture required for large companies to design innovative digital products, the realization of the ideas developed with in-house entrepreneurship with the right steps and their global commercialization, stands out from the business world of the future to food technologies and retail, from health technologies to Web 3.0 in order to contribute to the entrepreneurship ecosystem. revealed in detail the trends that will shed light on the future for emerging sectors.
GOOINN, with the choices of entrepreneurs, focused on many different sectors in 2022 and published 8 different sector reports. In January 2022, it will publish the “2023 Innovation and Entrepreneurship” report, which is eagerly awaited by enterprising companies and entrepreneurs and is prepared every year in a very comprehensive way.
Today, GOOINN's “Future of Work, Web 3.0, Retail, Foodtech, Edtech The trends and predictions of 2023, which he examined by examining the trend sectors of the world such as “Healthtech, Wellness and New Generation Media”, are as follows;
Future of Work
“2030 million new jobs will be created by 5,3”
The working life of the future will be built on hybrid models. For these models, it will be important to design human-centered business, integrate the company culture into the models, determine whether the leaders within the company have the necessary competencies to manage this model, acquire the necessary skills and skills to match the business goals, define and adjust the technologies and applications that will optimize the models. In particular, efforts to close and improve skills gaps are expected to lead to net 2030 million new jobs by 5,3.
However, organizations need to transform into learning organizational structures. Learning organizations will more easily adapt to structures that will change in the future. In addition, fairness and equality will be among the determining issues for organizations. Managers need to consider how they manage justice and equity across the increasingly diverse employee experience.
Web3.0
“Decentralized applications are coming”
Web 2.0 has brought about profound changes in human life with the effect of social networks, cloud computing and mobile technology. It is a fact that Web 3.0 will create a great social change. The Web 2023 industry, which is projected to have a market size of $6,187.3 million in 3.0, will completely change artificial intelligence labor markets, decentralization will restructure entire societies, and edge computing will allow supercomputers to process from anywhere.
Retail
“Rising social sales open a new era by offering interactive retail experiences”
As digitally local brands increase retail competition, consumers' demands for a contactless retail experience are increasing. Thus, grace shops, fast and autonomous deliveries are becoming mainstream. However, customer experiences are differentiated and the omnichannel shopping experience comes to the fore. This is due to the fact that consumers connect with brands through multiple channels. Purchasing journeys can start from any channel and end in another channel. For this reason, retail companies will need to give importance to this area in order to remain competitive.
The retail industry, whose market size is expected to reach approximately 2025 trillion dollars by 31,27, opens a new era by offering interactive experiences. In the retail industry, where social sales will come to the fore, customers buy products more comfortably through social media and create a new way of interacting through these platforms. Apart from interactive retail experiences, thanks to technological developments, retailers will offer new payment systems, fast delivery and same-day delivery options, and will gain a great advantage over their competitors.
Another important issue is social and environmental responsibility. At this point, retailers that embed social and environmental responsibility into their daily business models will be more competitive, along with the increasing number of shopping-savvy young people. Sustainability is an important issue especially for the Z generation, and it is critical for retailers to respond to sustainable business models and changing expectations regarding product supply, packaging and delivery.
foodtech
“Entrepreneurs are working to create a shorter, more sustainable, more flexible and optimized supply chain”
While consumers turn to alternative protein sources due to both health and environmental concerns, developments in 3D printing, fermentation and molecular biology enable the development of sustainable alternative protein production solutions. Thanks to such developments, food companies are working to balance the ethical concerns and carbon footprint of industrial meat production. However, consumers have become more sensitive to the quality of the food products they purchase, and food safety is a major concern. For this reason, food safety and transparency are gaining importance day by day. In addition, the increase in nutritional awareness among consumers is increasing the demand for personalized nutrition solutions.
Food management solutions for optimizing food production processes and supply chain operations are among the trends of the future. Various technologies such as big data analytics, artificial intelligence and real-time monitoring are used to present these solutions; Robotic technology has begun to be incorporated into the entire value chain to improve efficiency, consistency and scale during food production. At this point, food processing robots and drones will provide fast and cost-effective food labeling and tracking.
Entrepreneurs give importance to indoor farming to create a shorter, more sustainable and flexible supply chain, to make the farm smarter, to reveal the farm and products of the future; On the other hand, food entrepreneurs and large companies focus on reducing food waste to minimize their environmental footprint and save costs. In particular, food monitoring solutions will allow food manufacturers, restaurants and smart cities to reduce food waste at this point.
edtech
“Students will be able to learn in their own school programs equipped with technology, at their own pace and by experiencing in the field”
Edtech in the world is experiencing a continuous digital revolution with the emergence of artificial intelligence and digitalization. AR and VR technology is one of the biggest trends that will exist in the future in the Edtech industry, which is expected to reach $ 2027 billion with a growth of 15,52% by 605,40. These technologies offer different experiences in learning experiences. At this point, students will be able to use VR and AR to experience concepts in 3D, rather than reading or watching a video on a topic.
Data analysis technology, on the other hand, is seen among the indispensables of the sector. In particular, by analyzing the data, educators will be able to track which curriculum students understand and not understand, measure their performance, and make inferences about how each student can learn best. In this way, they will be able to increase the interest of the students by making arrangements about the content of the curriculum. This situation will bring along the personalized learning structure, and the approaches will be different for each student.
Asynchronous learning, which is basically online learning, which allows students to learn and progress at their own pace according to their own schedules, and practical and application evaluations are among the most striking trends of the future. At this point, the rate of theoretical exams will be reduced and the amount of experimental, field or non-theoretical assessments will be increased. However, short-term training will become important due to the decrease in attention spans, loss of time in traditional courses and loss of concentration.
Healthtech
“There is great interest in health technologies”
The Covid19 pandemic has acted as a major catalyst in the rapid and large-scale development and adoption of the Healthtech market, fundamentally transforming the entire healthcare system and developing digitized healthcare. Considering this development, there has been a 2016-fold increase in the Healthtech market globally since 5,5, and investments in virtual services have increased.
In particular, remote diagnosis, remote monitoring and remote care methods allow the diagnosis, monitoring and management of patients outside of traditional healthcare settings, while facilitating access to healthcare for patients who cannot access doctors; point-of-care testing, complementary diagnostic testing, molecular and genetic testing; Diagnostic early detection and monitoring of progress will bring many benefits to clinical outcomes through the selection of treatments with a higher probability of treatment success and the avoidance of adverse events. It will also play an important role in healthcare decision-making, such as disease control, providing timely guidance on treatment decisions, reducing demand for central laboratories.
Closed-circuit insulin pumps and portable dialysis machines have an important place in the future. Closed-circuit insulin pumps increase the standard of living of diabetic patients and enable them to participate in daily activities without the worry of severe hypoglycemia that may threaten their lives. It leads to a reduction in diabetes-related long-term complications, such as cardiovascular disease, chronic renal failure, and visual impairment, and minimizing the use of healthcare services associated with the management and treatment of these conditions. Portable dialysis machines, on the other hand, offer a new generation of devices that can give people with kidney failure more options to access home-based dialysis. It will provide many advantages such as reducing travel times by creating more flexibility in the treatment location thanks to their smaller footprint.
Prominent wearable technologies and artificial intelligence-based voice technology will also have an important place in the future. Wearable technologies will provide real-time health status updates to both the patient and the healthcare provider, facilitating timely interventions. Voice technology will also play an important role in the administrative tasks often performed by healthcare providers through real-time scheduling, storing healthcare data and communicating with other healthcare professionals.
Wellness:
“New life models will be developed and designs and strategies will be developed to support the coexistence of young and old people”
As it is known, people who are intertwined with the soil have a stronger immune system and better mental health. For this reason, it is becoming more and more important for people to interact with the soil. Therefore, new healthy living spaces have started to be created where the interaction with the soil will be more. On the other hand, today's elderly people do not feel old and do not want to be defined by age or socially separated. Therefore, new life models should be developed and designs and strategies should be developed to support the coexistence of young and old people.
While sound healing, an ancient healing technique, came to the fore again to bring balance and harmony to the body, many wellness areas such as communal baths, large-scale wellness-oriented resorts, public parks where nature meets art and wellness began to emerge.
New generation naturalism is becoming an important issue in the field of wellness. At this point, people have started to pay attention to their sleep, movements, balanced diet and mental health. There is a return to the basic values of humanity. At the same time, conversations about mental health and trauma are more advanced than ever before. Communities emerging on social media show that a more conscious world age has been entered on trauma, with individuals raising their voices and accelerating research.
Next Generation Media
“Social media has started to replace search engines”
Increasing interaction with temporary content, original content, video content and short videos are among the trends that are at the forefront. However, user-generated content has become an important part of brand content. By using user-generated content, brands will be able to both reduce the marketing budget of branded content and make users stand out and feel valued.
In the field of new generation media, internet memes are seen among the increasing trends. Memes are a great way for creators to seamlessly connect with their audience and promote a brand without losing the often fun element. These contents are aimed at brands with their target audience. sohbet They will open the doors to communication and relationship building.
Another important point is that social media is starting to replace search engines. Globally, people of all ages use social media to research brands. Especially the Z generation turns to social media to search for the brands they want to buy rather than searching. Also, this generation wants to see brands take an active part in difficult issues, supporting the business activism trend. However, another important point is that social media has become the king of the advertising world. More than $2021 billion was spent on digital ads in 521. It is predicted that this figure will reach 2026 billion dollars in 876.
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