In this period, where attention spans are shortened and content consumption is increasing, video content has become one of the most used marketing tools by brands. The total number of Instagram users in Turkey is 52 million, YouTube Considering that the number of users is 57,4 million, it became important to evaluate video contents correctly.
With the data updated after the last quarter report of Instagram's umbrella company Meta, it was seen that the number of monthly active users of Instagram worldwide exceeded 2 billion. Instagram, which has recently turned into a video-focused platform with its vertical video feature called Reels, has more than 52 million users in Turkey. YouTube The number of users was 57,4 million. Research conducted by Hubspot, which develops software in marketing, sales and customer service, revealed that two out of three users (3%) watch a video to get information about a product or brand.
Ibrahim Kuru, the founder of IDRY Digital, who shared that the views that video content is an important communication tool for brands have taken their place in 2023 marketing trends, said, “In Turkey, 58% is Instagram, 67% is Instagram. YouTube When we think that the user and both platforms are video-heavy platforms, brands should consider video content marketing among the priorities of their content strategies. Brands in Turkey Instagram, YouTube and evaluate the potential of TikTok,” he said.
38% of marketing videos get less than 10 views
Another Hubspot study found that 38% of marketing videos had fewer than 10 views, while 16% had an average of 1.000 views. Stating that the first criterion that marketing professionals look at is interactions such as views, likes and comments, İbrahim Kuru said, “Indicators like these give clues about how many people the videos reach. Still, brands need to embark on this path knowing that it can take time for the consistent video strategy they create to respond to the consumer. Content that serves a purpose, based on certain rationales, presented to the right target audiences, in the right language and tone, can yield remarkable results when supported by qualified advertising campaigns. In addition to being watched, indicators such as the minute after which users left the video, how the number of subscribers and followers increased after the video was published should also be followed. as IDRY Digital YouTubeWe offer end-to-end content development, video production, social media and community management services for Instagram and TikTok. In order to shorten the processes of strengthening the social media presence of the brands we work with through video content, we focus on reviewing strategies with an agile approach by analyzing the impact of each campaign we have signed in real time.”
“Vertical video era has begun on social media”
After the rapid rise of TikTok in many geographies, including Turkey, Instagram's Reels, YouTubeReminding that . Some data today show that vertical videos are 13,8 times more visible on Facebook than horizontal ones, and get 90% more reach than static images. Vertical videos offer brands new ways to tell stories about their products and services, fueled by a strong foundation. Here, brands need to follow a consistent video content strategy across many channels with strategies specific to user behavior in order to reach the right target audiences. Before starting the video production, it is also important to ensure that the consistency is ensured in the web design and corporate identity, in terms of creating trust in the user. As IDRY Digital, we provide corporate identity and web design services as well as production and content development. In addition, we complete the sound design processes that may arise in video processes internally. Today, we provide end-to-end support to brands that want to establish a strong digital presence on the platforms where consumers spend most of their time.”
Be the first to comment