Üsküdar University Faculty of Communication Visual Communication Design Department Prof. Dr. Emre Tandırlı shared the important points to be considered and avoided while designing a website today.
It is of great importance that website designs are designed to respond to user needs effectively and practically, and that it is compatible with all devices in terms of functionality. Stating that the basic cyclical processes in the routine life, which has been digitized with the pandemic, are now mostly carried out from web or application-based platforms, experts express that user-friendly web design is needed more than ever in such an environment. prof. Dr. Emre Tandırlı emphasizes that in order to reach the digital user, it is necessary to get rid of the stereotypical standard page templates and create different, creative and first-of-its-kind designs.
Updating the rules to be followed
Stating that the concept of user-friendly web design should be defined as correct web design, Prof. Dr. Emre Tandırlı said, “The basic rules that must be observed and obeyed are the same in order to respond effectively and practically to the needs of the user, and to present usefulness and visually basic aesthetic values together in a balanced way. With the introduction of innovative solutions such as developing technology, internet speed and user interaction, these rules also repeat and update themselves. Therefore, it would be appropriate to define them as parameters rather than rules and to consider them categorically.” said.
There is a harmonious link between functionality and visual aesthetics
Stating that there is a balanced and harmonious connection between the two roof values called functionality and visual aesthetics in web-based and mobile application-based digital design, Prof. Dr. Emre Tandırlı said, “Roughly, we can express the parameters to be respected within the framework of these two framework paradigms as follows; reflecting the information, products and services offered in a way that is compatible with the corporate identity of origin, which is possible with a visual aesthetic sensitivity that observes the basic design principles. In addition, the creation of the necessary hardware and computational infrastructures that can work in full compatibility with all devices of this digital supply, which is a very important issue in terms of functionality.” he said.
User-friendly web design is needed
Expressing that the concept of being user-friendly not only in web design but also in all design fields is inevitably in close association with functionality, Prof. Dr. Emre Tandırlı continued his words as follows:
“It is obvious that the basic cyclical processes in our routine life, which has become digital especially with the pandemic, are now mostly carried out from web or application-based platforms. So much so that this is a point on which all scientists agree that the developments in the direction of digitalization will increasingly continue. In such an environment, we can say that there is a need for user-friendly web design, which prioritizes usability, more than ever.”
It is necessary to be creative and first in design
Emphasizing that a balanced approach should be adopted in terms of usability and aesthetics for a user-friendly web design, Prof. Dr. Emre Tandırlı said, “It is essential that the information, products or services offered through websites or mobile applications respond to the needs of users in the fastest and most effective way. At this point, we come across a strong design area that we call interface on websites and mobile applications, which has a psychological effect on the perception of the user. Especially after the pandemic, the number of digital users increasing at a dizzying pace and the increasing digital supply require new searches and expansions in interface design. As a matter of fact, especially the increasing digital supply triggers the competition between institutions. Therefore, it is necessary to resort to inevitable methods such as being different, being the first and being creative in design.” used the phrases.
It is necessary to stand out from the standard designs
prof. Dr. Emre Tandırlı said, “Reaching the digital user and satisfying the digital user is not only possible with a perfect computational infrastructure, but also by getting rid of the stereotypical standard template page designs, providing different, easy and practical solutions, one step ahead of the standard one, and offering creative and aesthetic design innovations. it can happen. With this kind of art and design touch, institutions can only add value to their identities, create a voice in the society and raise the lines of success.” he said.
Thanks to the speed of the Internet, advanced sites can be established
Reminding that the internet connection speed is increasing day by day compared to 20-25 years ago, Prof. Dr. Emre Tandırlı said, “In this way, websites that allow high-resolution data presentation of all kinds of audio and video content can be established instead of stereotypical template websites that are similar to each other as in the past. The rich content offered can be created easily and quickly with colorful, different, creative and interactive design solutions.” said.
Websites should be designed to be compatible with mobile devices.
Üsküdar University, Faculty of Communication, Visual Communication Design Department, Prof. Dr. Emre Tandırlı concluded his speech by stating that usage-oriented and stereotypical standard templates should be avoided:
“Color, shape, emblem, typography, etc. compatible with the corporate identity. It is necessary to focus on interface designs that combine elements with aesthetic sensitivity and offer solutions that are creative, innovative and at the same time practical, as mentioned above. Another point that should not be ignored is the rapid increase in the use of smart devices such as mobile phones or tablet computers. ”
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