How Your Trade Fair Booth Will Succeed

Trade shows are and will remain one of the most important marketing tools. The density of decision makers to be there is incomparable. However, in order for an exhibition to be successful, it must be planned on time, run professionally and followed in a targeted manner. This is the only way to make high investments worthwhile.

All trade fairs and in industries, costs per client meeting are around 400 Euros. You can find out how well they work in the overview below.

Successful fair planning

Start planning your trade show about twelve months before the event. First of all, the most important thing is to define goals. What do you want to achieve and what are your priorities when addressing your customers, potential new customers and multipliers? Budget planning is derived from this. In the following months, it is a matter of choosing the exhibits to be exhibited, planning the logistics, implementing the marketing and communication of the fair presence, and issuing the invitations.

Cabin selection

a professional Trade Show Stands is very important for success. First of all, it is important to choose the ideal curtain and determine its size. Next, you have to decide whether you want to build a traditional, fixed exhibition stand or prefer a modular, mobile exhibition stand design. decide. A reusable system is generally more advantageous for exhibition stands up to 100 square meters. First of all, it is flexibly adjustable in size, light and compact, easy to transport and can be set up without tools. And it is the most efficient and cost effective solution. Acquisition costs are only amortized after three or four events. This is especially true when compared to a booth hired by a trade show company where you can hardly implement your corporate design and is therefore not really an alternative.

Selection of the exhibition team

Choosing the right exhibition personnel is of great importance for your participation in the exhibition to be a success story. Make sure you have very good specialist knowledge, a willingness to communicate and communicate, a confident demeanor, good language skills, adaptability and ability to work in teams, foreign language skills and, if possible, experience at trade fairs. Even if your team has these qualifications, you should plan professional trade show training in advance.

Correct behavior at the booth

Good staff selection and training is the best prerequisite for a promising behavior at the booth. Of course, the right attire and the friendly attitude of the exhibition staff must be of course. Everyone at the booth must always signal active customer readiness. Once visitors have looked around and shown general interest, they are approached actively. Eye contact is helpful before and during the interview. Offer your guests soft drinks and pastries. A concrete agreement at the end of the meeting is very important.

Professional follow-up required

The most important purpose of your participation in the fair is to sell products and services. Therefore, professional follow-up is an absolute must. It is important to conduct sales negotiations in a targeted manner and fully document them in a trade show contact form. Send information and offers announced immediately after the meeting and ensure a targeted follow-up immediately after the fair. This sets the path to a successful outcome.

Online advertising for your fair appearance

How can your exhibition be successful if no one knows what you exhibit there and what you are organizing? According to a study by the Exhibition Research Center (CEIR), 75 percent of all trade fair visitors decide in advance which exhibition stand they will visit. Therefore, you should use all communication channels to announce your presence at the fair. Of course, this includes online platforms that have become important elements of marketing today. Spread your information and messages via social media, create a landing page or start an email campaign to generate interest in your exhibition. Mobile from all social channels before and during the fair your fair stand share your pictures. If you have different exhibition stand ideas, for example, taking into account the implementation of sweepstakes, the distribution of gifts or the planning of product launches, you should draw the attention of visitors to it and actively invite them. Don't forget to include your booth number and the hashtag of the event so visitors can find you easily.

Networking

Trade shows are a great platform for networking. Because this is where industry leaders come together under one roof. Trade shows give you the opportunity to learn from experienced exhibitors how you can make your business more successful. Don't be aggressively competitive – you never know if your opponent will at some point become a partner or even an inspiration. Encourage your booth staff to visit and learn from other booths. So you can find out where the advantages are. You will deepen your knowledge of the industry and thus broaden your knowledge of how to showcase it more successfully in the future. If you are planning to attend a fair and buy a booth, you should consider the following points. One Stop Expo Fair Stand services and if you want to attend a fair in America, it will help you.