It is called Black Hat SEO when it does not focus on playing the search engine algorithms in order to rank without any rights for keywords that are not related to the page content. However, instead of providing quality content such as black hat SEO techniques, it also focuses on manipulating website crawlers in order to increase website traffic.
What Does Black Hat SEO Mean?
It consists of a number of software-related search engine optimization techniques that appear organic as if it were a website but raise it to the top with non-organic known methods. When it comes to normal conditions, these techniques are known as the techniques used for organic SEO. But Black Hat is used exaggeratedly for SEO.
These methods are also known as methods applied by focusing directly on the search engine algorithm. Search engines are also trying to be useful in order to rank web content with useful content. Therefore, the website's ranking at the top is also related to its usefulness to the users.
Black Hat SEO is a study that tries to convince the search engines, not the user, that the sites are useful. However, it does so in a misleading way. Therefore, the useful site can stand out in search engines. With this method, it deceives search engines at the point that a site that is not useful is useful.
What Are the Losses of Black Hat SEO?
When it comes to Black Hat SEO examples, the most well-known examples are login pages, invisible text application, keyword stuffing, page replacement or adding keywords that are not related to the page. For each of these known techniques, information on how they will harm business websites is described; The first of these, invisible text, is text that search engines can read but users cannot.
Login pages, on the other hand, can be called pages that are loaded with keywords on websites, but with poor page content. Keyword stuffing means placing keywords in page copies unnecessarily. Unrelated keywords are known as keywords stuffed into a page that have little or no relevance to the content on the page.
– Keyword stuffing,
– Unrelated keywords,
– Page change,
– Invisible text, known as.