UnoMoi is a brand that believes that sustainable fashion can be, and that renting is the “future of dressing”. The brand was founded by two female entrepreneur friends Ayşe Kefli and Gözde Atasoy.
http://www.unomoi.com our choice from the website renting clothesThey allow us to wear as much as we want for a month. It is possible to see many examples of this business model in the world. In fact, this system is called “Netflix of Fashion” in America.
The brand's business model is defined abroad as "wardrobe in the cloud". The revenue model is based on a rental subscription system. Subscribers from the website have the right of unlimited use by renting 1 or 5 products for 1 month within the scope of different packages. In addition, courier and dry cleaning services are included in the package price. They can easily cancel their subscription at any time without paying any additional cost. In the inventory of UnoMoi, there are products that are generally defined as the accessible luxury segment and whose original store sales prices are between 2500-7000 TL.
The brand, both due to Covid-19 and rental clothes It prefers methods that are shown as a reliable method by the experts in the cleaning process in order to ensure the peace of mind of its users. First of all, they wash the clothes with solvent and then disinfect them with industrial irons at temperatures up to 150 degrees. After this cleaning process, they are bagged on separate hangers and untouched, and sent in a single UnoMoi bag. When their work is completed with these bags, they are sent for recycling with the support they receive from Ataşehir Municipality.
Pioneering the concept of sustainable fashion and reminding us that we need to review our shopping habits, the brand also manages many social responsibility projects. He did one of these with Ecording. For each rental, Ecording shoots a seed ball into nature with its Eco Drones. Moreover, with the QR codes shared after the rental, subscribers can see these seed ball shots.
Apart from this, UnoMoi has implemented another collaboration in order to raise environmental awareness and support them in future generations.
With the mission of equal opportunity in education for 54 years, they have signed a project with the Turkish Education Foundation, which aims to enable our young people, who are successful and have limited financial means, and the bright future of our country, to read and develop themselves. Within the scope of this project, TEV scholars will be able to obtain their favorite designs from world-famous brands at UnoMoi's website at no cost to them at graduations, birthday parties, important events, and most importantly, internship/job interviews. UnoMoi has collaborated with Gizia for male scholarship students and will provide the same service to them in line with their needs.
Research shows that we use only 12% of our closet actively. In fact, UnoMoi offers you a cabinet with a lot of options so that you do not get lost in the black holes of the cabinets. For a very special occasion, you can forget to buy a dress that you will only wear once. By renting the dress, you can both contribute to the efficient use of limited resources and have a budget-friendly experience.
In the meantime, it is worth noting that the dresses and all other products you rent from the UnoMoi brand are insured. You can wear it with peace of mind without fear of any accident or disruption, and you can enjoy your job interview or special days.
Rent any pattern, style, color you want. Try new styles, wear, have fun, explore! The products you choose are yours for 1 month. Whether at the office during the week or at the concert on the weekend. Whatever you want!
Be the first to comment