In the Brandverse Awards 2022, one of the most prestigious awards in the field of communication and marketing, 1137 valuable campaigns competed. The “My Home GEBKİM” campaign, prepared by Turkey's first chemical specialized organized industrial zone, GEBKİM OSB, to raise awareness about stray animals, was deemed worthy of two awards in the competition. Stating that they are very happy to be deemed worthy of an award in an important competition that takes the pulse of valuable works in the sector such as the Brandverse Awards, Vefa İbrahim Vehicle, Chairman of the Board of GEBKİM OSB, said, “As GEBKİM OSB, we attach importance to social responsibility projects as well as production. We will continue to carry out studies that will set an example for the society.” made a statement.
The award ceremony of Brandverse Awards 2022, one of the most prestigious competitions in the field of communication and marketing, took place on Thursday, June 30 at Hilton Istanbul Bomonti. Deloitte Turkey also contributed to the evaluation process of the competition, which was implemented with the cooperation of Marketing Turkey and BoomSonar and supported by the Digital Marketing Communication Platform (DPIP). 1137 works were meticulously carried out by the jury members consisting of the leading names of the industry, under the Jury Presidency of Banun Erkiran, President of the Advertisers Association. All awards are valid in all categories of Brandverse Awards. kazanThe awards were presented to the moments both physically and NFT.
2 AWARDS TO GEBKİM OSB
The “My Home GEBKİM” campaign, prepared for the 4 April World Stray Animal Day by GEBKİM OSB, Turkey's first chemistry specialized organized industrial zone, took great pride in the competition. The campaign, which was prepared to raise awareness on this issue, won 2 bronze awards in the categories of "Corporate Social Responsibility" and "Corporate Image and Reputation Management", as the negative perception and bad behavior towards stray animals has increased recently.
With the hashtag #MyEvimGebkim, the daily routine of a dog named Şila was recorded, and his feelings and feelings towards people were tried to be conveyed through his voice and eyes.
“WE ALSO ATTENTION TO SOCIAL RESPONSIBILITY PROJECTS IN ADDITION TO PRODUCTION”
Stating that they are very happy to be deemed worthy of an award in an important competition that takes the pulse of valuable works in the sector such as the Brandverse Awards, the Chairman of the Board of Directors of GEBKİM OSB, Vefa İbrahim Vehicle, said, “As GEBKİM OSB, we attach importance to social responsibility projects as well as production. In our work, we act sensitive to the environment with the ecosystem we have created within our OIZ, and we try to produce solutions that will add value to our region. This is the second award we have received in the field of social responsibility in the last 6 months. Rewarding our work, as a clear indicator of the value we produce, increases our happiness even more.” used the phrases.
“WE BELIEVE THAT OUR WORK CAN BE AN EXAMPLE FOR SIMILAR INSTITUTIONS”
Stating that GEBKİM OSB is an exemplary structure with its works and ecosystem, Chairman Tool said:
“We have been taking care of more than 10 pawed friends within the scope of 16 feeding points and 52 huts in the GEBKİM ecosystem for about 100 years. We decided to carry out such a study in order to change the perception towards industrial zones, which is one of the areas where they are most abandoned, and the increasing bad attitude towards animals. We think that this study can set an example for similar organizations. We will continue to carry out studies that will set an example for the society.”
“WE HAVE ONLY TRANSFERRED TO PEOPLE THE SITUATION WE HAVE BEEN IN FOR YEARS”
GEBKİM Corporate Communications Officer Anıl Şencan, the coordinator of the campaign, who expressed his happiness to return with 2 awards from the Brandverse Awards, said, “We have been in touch with stray animals for years in our ecosystem within the GEBKİM OSB. They are our joy. In our campaign, we only conveyed the situation we have been in for years to people. We aimed to show the importance of love and attention by reflecting the natural, sustainable and exemplary living space we created within GEBKİM to the public.” used the phrases.