The exhibition opened with the theme of “Lexus: Sparks of Tomorrow” showcased Lexus' human-centered and future-oriented works. Premium automaker Lexus underlined the brand's design philosophy and commitment to sustainability at Milan Design Week 2022. The exhibition opened with the theme of “Lexus: Sparks of Tomorrow” showcased Lexus' human-centered and future-oriented works.
Works include the impressive Lexus vehicle design by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes of the Lexus Design Awards 2022 finalists, and a future premium transportation solution by students at the Royal College of Art London for a more sustainable future. .
Studies highlighting Lexus' steps towards a carbon-neutral future and new generation designs; it also highlights the brand's technology, high-end craftsmanship and innovative side.
In the interactive ON/ exhibition held in collaboration with Lexus and Germane Barnes, the silhouette of the all-electric Lexus RZ was modeled on the stand. Crafted in a wire frame suspended just above the ground, the interpretation of the vehicle embodied Lexus' understanding of electrification and technology with a vision for a more sustainable future. This design was illuminated by Aqua Creations' collection of silk colored pendant lamps called Code 130°.
Visitors also had the chance to see the work of six promising finalists for the Lexus Design Awards 2022. The finalists prototyped the three core principles of the Lexus brand: “Foreseeing Needs,” “Innovation” and “Charm”. In order to develop their first ideas, they created prototypes by mentoring world-renowned names for three months.
Lexus also showcased its new radical luxury transportation in Milan with a project themed 2040: Future Spirit of Premium by students of the Royal College of Art, London. Students designed new vehicle architectures, re-imagining the changing European lifestyle and Lexus' role in the project. Here are the zero-emission and hydrogen-powered vehicle designs that offer premium feelings to people on a daily basis.