The press consultant ensures that the public image of individuals or institutions is created through the media. The individual may be employed by a private company or government agency.
What Does a Press Advisor Do, What Are Their Duties?
The basic responsibilities of the press consultant, whose job description differs depending on the person or institution he/she serves, are as follows;
- Creating plans to meet customer requirements,
- Carrying out campaigns for reputation management,
- Organizing press conferences or preparing press releases related to the activities of the customers and ensuring that they reach the relevant institutions,
- Analyzing and reporting the effects of campaigns or press releases,
- Preparing press releases, corporate news and journal articles,
- To compile the news about the institution or person and to create a report by following all printed and digital media channels,
- Writing texts for speakers
- Developing media plans and policies with corporate managers,
- Directing public relations campaigns for a company or individual,
- Advising managers on how to establish public image and handle media relations,
- To show loyalty to the privacy of the person or institution.
How to Become a Press Advisor?
- To realize perception management,
- To have analysis and problem solving skills to understand customer needs and create solutions,
- To demonstrate excellent verbal and written communication skills that can represent the reputation of the institution or person,
- To be able to make effective decisions in the face of unexpected situations,
- To have proper diction
- Taking care of your appearance,
- Ability to manage time and work,
- Having a positive and dynamic structure
Press Advisor Salaries 2022
The lowest Press Advisor salary received in 2022 is 6.300 TL, the average Press Advisor salary is 7.600 TL, and the highest Press Advisor salary is 9.300 TL.