Euromaster, which provides professional tire and vehicle maintenance services under the umbrella of the Michelin Group, shared the steps it has taken and will take for digitalization at the event it held with the slogan "The future begins today". At the meeting, information was given about the efforts made to better adapt Euromaster dealers to the digitalized world, and Euromaster's goal of being a pioneer in the rapidly growing electric vehicle market was also highlighted.
Sharing information about Euromaster's vision for the future at the event, Jean Marc Penalba, General Manager of Euromaster in Turkey, also underlined the development of Euromaster points that provide vehicle maintenance and the transformation of Euromaster from a brand that provides tire services to a brand that provides tire and vehicle maintenance services. Penalba said, “We have witnessed that digitalization has entered our lives very quickly all over the world, especially during and after the pandemic period. As in all sectors, we see that brands that prioritize and apply digitalization in the vehicle maintenance and service sector are one step ahead. We, as Euromaster, understood the importance of digitalization together with our dealers and started to take our steps much earlier than the sector in general. In the future, we will intensify these steps and we will continue to work more decisively to achieve our goal of being a pioneer especially in the field of electric vehicle maintenance and service.”
Euromaster, which provides professional tire and vehicle maintenance services under the umbrella of the Michelin Group, held a meeting with the slogan "The future begins today" to share the importance of digitalization and the steps taken by the company to digitalize. Famous technology writer and trend hunter Serdar Kuzuloğlu also gave a speech at the event, and Euromaster's goals and plans for the upcoming period were shared. In addition to this, information was given about the efforts made to better adapt Euromaster dealers to the digital world, and Euromaster's goal of being a pioneer in the rapidly growing electric vehicle market was underlined. Euromaster's main suppliers to the meeting, which attracted great interest; Companies such as Bosch Automotive, Michelin, Hankook, Totalenergies, Dynamic Automotive, Atek Makina also participated.
“We plan to reach 165 service points by the end of the year”
Sharing information about Euromaster's vision for the future at the event, Jean Marc Penalba, General Manager of Euromaster in Turkey, also underlined the development of Euromaster points that provide vehicle maintenance and the transformation of Euromaster from a brand that provides tire services to a brand that provides tire and vehicle maintenance services. Penalba said, “Our transformation from tire service to complete vehicle maintenance service has increased year by year. We are able to meet all the needs of our customers at a single point. I think we have come a long way as Euromaster in the last 5 years, and we will maintain this growth rate with our target of reaching 165 service points by the end of the year.” Continuing his words by drawing attention to the importance of digitalization, Penalba said, “We have witnessed that digitalization has entered our lives very quickly all over the world, especially during and after the pandemic period. As in all sectors, we see that brands that prioritize and apply digitalization in the vehicle maintenance and service sector are one step ahead. We, as Euromaster, understood the importance of digitalization together with our dealers and started to take our steps much earlier than the sector in general. We will intensify these steps in the future and we will continue to work more decisively to achieve our goal of being a pioneer in the field of electric vehicle maintenance and service.”
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