The Mobile Payment method, in which the amount of shopping is reflected on the mobile phone bill of the consumer through mobile operators, seems to have doubled its use in electronic toll collection, transit and ticketing systems in less than a year. It is even understood that the fees collected with Mobile Payment in public transportation have even doubled in places with credit card fillings.
E-Kent Transition Systems and Biletleme Teknolojileri A.Ş.
E-Kent, which provides services in 19 cities of Turkey in the field of public transportation and smart city solutions as a subsidiary of Aktif Bank, is a company that develops city-specific solutions for collecting fees, regardless of the public and private sectors. E-Kent, which started pilot studies 3 years ago in Kahramanmaraş to add mobile payment to its payment options for public transportation fillings, and made its platform preference in favor of Payguru, made 12% of the total fillings through this channel in the first 1 months.
E-Kent General Manager Atıl Ferit Aykar stated that despite the special conditions of the pandemic period, when there were long-term closures, limitations on passenger capacities in transportation and a decrease of 50 percent in turnover, there was no thought in the turnover realized with mobile payments in this period, and even the share of these payments in total fillings was almost 2 percent. announced that it has doubled. Aykar said:
“With the new normal, although the total transportation turnover before the pandemic has not yet been reached, the mobile filling turnover has doubled in 10 months compared to the previous years, and its share has increased to 2 percent in proportion. Interestingly, transactions made with mobile payments have reached almost double the amount of credit card transactions.”
Atıl Ferit Aykar summarized their conclusions from this situation as follows:
“Thanks to our cooperation with Payguru, we have offered an alternative payment method to the 'unbanked' consumer group, which is close to 30 percent of Turkey's population, and those who have problems with the supply of cards from banks or their card limits. In addition, this upload method, which eliminates contact with money and people, has been a perfect fit due to the concept of social distance, which has gained importance in the pandemic.”
Işık Uman, CEO of Payguru, Turkey's first licensed mobile payment company that provides payment infrastructure to E-Kent, pointed out that payment platforms offer the advantage of being able to collect from users of all three operators with a single integration and said:
“Thanks to our flexible, secure and fast payment solutions that cover 17 operators in 37 countries with the coverage of TPAY Mobile, our member merchants can include segments that they could not reach before in their customer portfolios and thus, they can safely increase the collections kept in protected accounts under the supervision of the CBRT.”
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