In general terms, digital transformation is a form of transferring a pre-existing traditional structure to your active life, by arranging it over time in accordance with the conditions of the electronic world. As a company, you sell the best quality product at a very good price and you have a certain customer base. Although this may seem like enough for your business, at the point you move to the digital world, there are many more customers who need your products other than the customer base you do business with. In this sense, digital transformation is a concept that defines the process of finding solutions to both social and sectoral needs with digital technologies, and accordingly, the development and change process of the workflow and culture.
Digital transformation is a concept that completely changes all business processes, from marketing function to sales, from production function to human resources in the general market. The parts of this change are the state, the individual, the private sector, that is, everyone. This change, which has emerged thanks to computers and communication technologies, means that the work done in all areas of life is easier and more efficient in a short time. Depending on all this digital transformation At the same time, it symbolizes the change in people's understanding of life with information and communication technologies.
Digital Transformation Technologies
It would be wrong to limit digital transformation to many different technologies. For example, artificial intelligence, internet of things, cloud computing, mobile, digital media, big data, augmented reality are some of the digital transformation technologies.
Digital Transformation Examples
Today, in general terms, digital transformation affects many different areas. These effects also affect businesses regardless of the sector. For example;
- Using artificial intelligence and machine learning to create new business insights.
- Moving from physical sales to e-commerce in businesses.
- Moving from on-premises data centers to cloud computing.
- Developing work experiences by enabling people working in businesses to work remotely.
Apart from these examples digital transformation solutions If we give; At the point where you switch to digital transformation in your business, you make a difference in every sense. There are huge increases in both your sales rates and your customer base. At the point where you take your place in the e-commerce system, you will make great progress in both production and sales.
With digital transformation, you expand your research opportunities and create potential customers by using artificial intelligence and social media. Digital transformation has made communication easier and clearer by positively affecting the relationship between marketing and sales. For this reason, digital transformation shows changes and developments in communication, sales, production, advertising, planning and many other areas.
Günceleme: 16/04/2022 15:01