Chatbots. Will they benefit your business?

Chatbots are extremely useful tools in the hands of marketing specialists, which facilitate the building of a friendly brand image and take care of the most efficient flow of data. How does an automated assistant affect the functioning of a company and why has this solution gained such enormous popularity among modern companies?

What is a chatbot?

It is a computer programme designed to communicate with customers in a way that simulates human contact. This tool allows you to ask specific questions and obtain information at any time, which is an obvious advantage for both the customer and the company. Naturally, a chatbot is not able to answer very complex questions, but Internet users appreciate above all the possibility of receiving quick and concrete answers to basic questions. That is why an automated helper on your website is such a valuable asset.

In which industry would a chatbot work best?

Any industry in which customers can ask questions - in other words, virtually all industries. System Integration means that a chatbot can access the resources of other software, which significantly increases its capabilities. For example, customers can use the automated assistant to book cinema tickets, purchase a specific product or obtain the necessary information on a particular offer. Such versatility means that the chatbot not only answers basic questions, but also provides immediate customer service. In a market where potential buyers want to receive information as quickly as possible, the presence of a chatbot is not a luxury, but a requirement.

What are the benefits of having a chatbot on the website?

First of all, it is necessary to mention once again the provision of information to the customer at any time of day or night. A chatbot does not need to sleep or eat, and the only interruptions to its work are moments of website maintenance. Depending on the type of tasks handled, the assistant is also responsible for:

- automating repetitive processes, such as transfers or deadline reminders;

- contacting potential customers and providing them with the information they need - this is particularly important in the case of frequently recurring requests, which without the appropriate programme would require manual handling. If the chatbot is unable to respond, it directs the customer to the appropriate consultant, which greatly facilitates the organisation of work;

- support the user in simple tasks, such as filling in forms;

- assistance in organising and booking e.g. hotel accommodation or plane seats;

- increasing engagement with customers on social media.

Is a chatbot an investment for the future?

Definitely yes. The continuous development of artificial intelligence, machine learning and neuro-linguistic programming allows the creation of increasingly complex algorithms, which translates directly into the possibilities of creating chatbots. This type of software is gaining new possibilities every year, which include voice control or the use of an automated assistant in virtual reality.