Beauty and Care Istanbul, Turkey's first and most prestigious fair in its sector, will take place between 17-20 March 2022 at the Lütfi Kırdar International Convention and Exhibition Center – Rumeli Hall. At the fair, the latest technology trends and methods in the field of beauty and care will be discussed, while the latest fashion hair designs of the year will be presented to the visitors in the “Beauty on the Stage” section. This year, the interest in hair fashion that is lively, risky and extremely surprising, away from the boring monotonous hair, is also very intense.
The Beauty and Care Fair, where industry professionals will introduce the world's beauty trends, will gather the beauty industry under one roof between 17-20 March this year. The latest beauty trends, advanced technologies, new products of brands and various workshops will be presented to the visitors at the Beauty and Care Istanbul Fair.
FASHION IS GOING TO HARD GOING HAIR
Hair trends of the year rather than plain colors; shows that she is leaning towards cold, hard-to-going and long hair. This year, there will be an intense interest in hair that is lively, risky and extremely surprising, away from boring monotonous hair. In addition, in the conferences to be held within the scope of the Beauty and Care Fair, the trending hairstyles of the year will be discussed from many aspects such as color, dye and cut. In the “Beauty on the Stage” section that will take place in the fair, hair, bun and make-up, haircut and coloring, turban design shows will be presented to the visitors with the most colorful shows. At the same time, within the scope of the "Beauty Workshop" sessions, practical training will be given to the participants by experts in their fields.
HEALTH IS AT THE FOREIGHT IN HAIR CARE
In addition to the visual shows that will be presented with new trends, presentations from experts in the field of hair health will be shared at the fair. Hair is one of the most important elements in terms of looking well-groomed. Unhealthy hair affects both the appearance and the psychology of the person negatively. At this point, with his presentation titled "Hair Loss and Treatment Methods", Dermatology Specialist Uzm. Dr. Marzieh Javadpour will touch on important points about hair health.
The event program, which will be categorized simultaneously with the fair, which will continue for 4 days, will take place in 15 sessions with the participation of 25 speakers.