The pandemic, which has been going on for about two years, continues to change and transform all the usual business processes and bring new habits to the business world. Although this situation is especially challenging for sectors working for customer satisfaction, companies investing in digitalization develop solutions that are suitable for current conditions. Operating under the umbrella of the Schaeffler Group, Schaeffler Automotive Aftermarket Turkey offers an industry-leading training model to its customers operating in the automotive after-sales sector in this sense.
Schaeffler Automotive Aftermarket, which works for high customer satisfaction in our country as well as in the world and is ready for technical support under all conditions, attaches great importance to sectoral information in order to create a value-added service. In this direction, it shares information about its high quality products and services through the trainings it organizes for the needs of its customers. The company, which could not physically meet with its customers due to the pandemic that has been going on for two years, has managed to implement a distance education model that leads the sector thanks to its digitalization efforts. Under the umbrella of Schaeffler Automotive Aftermarket Turkey, live online trainings at the Schaeffler Technology Center in Istanbul are as interactive as face-to-face trainings with a specially prepared setup.
Schaeffler has succeeded in making online trainings as efficient as physical training.
Sharing information about the trainings, Schaeffler Automotive Aftermarket Middle East, Africa and Turkey Marketing Manager Şenay Bayram said, “As a company, we attach great importance to providing technical support to our business partners. In this sense, the trainings we offer have become a part of our service. Although we had to put an end to the trainings we came together physically due to the pandemic that suddenly entered our lives, we managed to turn the online trainings we organized in this process into as efficient as the physical trainings. While we were planning these trainings, we did not particularly want them to be in presentation format. It was very important for us that all the details of the products could be shown from different angles to the smallest detail and that they were in a practical training format. Similarly, we knew that it would not be beneficial for our customers to simply listen to what is being told and leave the training in a passive state. In this sense, we have created an extremely dynamic and interactive fiction that proceeds in the form of mutual questions and answers. In this system, our customers can ask any question that comes to their mind during the training to our trainers and get instant answers. It can reach both theoretical knowledge and practical applications.” said.
Trainings will continue in 2022
Şenay Bayram stated that they made a great effort to make the online training program as efficient as face-to-face training and they prepared all their technical infrastructures accordingly: “We shared detailed information about our products and services with a total of 2021 online trainings we organized in 15. Our technical experts also gave detailed theoretical and practical information on the working principles of our repair solutions and related fault diagnosis. Although we could not take coffee breaks with our participants during the training, we delivered the coffee break packages we chose for them to their addresses. We shared the training certificates with them. Our trainings will continue in 2022 to increase the technical competencies of our customers and to equip them with up-to-date information about Schaeffler products.”
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