Goodyear Becomes Title Sponsor of FIA European Truck Racing Championship

Goodyear Becomes Title Sponsor of FIA European Truck Racing Championship
Goodyear Becomes Title Sponsor of FIA European Truck Racing Championship

Powered by its long history in motor sports, Goodyear strengthens its ties with the championship as the official title sponsor of the FIA ​​European Truck Racing Championship. Starting this year, the organization's official name will change to the Goodyear FIA European Truck Racing Championship, or Goodyear FIA ETRC.

The Goodyear FIA European Truck Racing Championship represents the pinnacle of truck racing. The organization gives the transportation industry the opportunity to showcase the performance and durability of vehicles and components, showcase breakthrough technologies and showcase developments for a sustainable future. In the 2022 laps that make up the 8 calendar, teams will compete on Europe's leading tracks, proving Goodyear technology not only on the tracks, but also in transport fleet operations off the track.

FIA ETRC, which stepped into a more environmentally friendly future by switching to 2021% renewable HVO biodiesel fuels in 100, is the first championship held with sustainable biofuels within the FIA. kazanwas. Goodyear, with its experience in developing road-type products with high fuel efficiency and low emissions, will introduce new technologies in the coming years in cooperation with ETRA (European Truck Racing Association). In addition, it will share its expertise in developing tires that provide outstanding performance in different conditions, while remaining durable and long-lasting with its solid carcass technology. Alongside these performance features, the tire data collection capabilities Goodyear has built into its smart tire monitoring solutions are important for FIA ETRC racing as well as increasing revenues and minimizing downtime in everyday transport operations.

Maciej Szymanski, European Marketing Director of Goodyear Commercial Business Unit, made a statement on the subject; “As the official title sponsor of the European Truck Racing Championship, we are delighted to strengthen our commitment to this organisation. As the most successful tire brand in Formula 1 history and the official tire supplier of many championships around the world, such as the World Endurance Championship (WEC) and Nascar, we have a long history in motorsport. This championship within the body of the FIA ​​will now be organized under the name Goodyear, further strengthening this position. We look forward to working closely with the European Truck Racing Association for a more environmentally friendly future. Challenging conditions such as racing offer us a test environment that provides added value for us to gain knowledge on tire deformation, tire temperature management and rolling resistance. “We love to push the boundaries of innovation for teams and transport companies, and by putting the parts together, we will continue to do so to achieve more sustainable materials and efficient tire management systems.”

Georg Fuchs, Managing Director of ETRA; “FIA ETRC is working hard to be a pioneering platform for sustainable technologies in the road transport sector and at the same time to make truck racing an important research and development platform for manufacturers. Goodyear and FIA ETRC share the same goals of providing more sustainable solutions in the industry. We are excited to accelerate our work in this area and to see Goodyear with us for a more sustainable future in truck racing.”

Goodyear is the official tire supplier of two more events where biofuels will be used, the FIA ​​World Endurance Championship (including the Le Mans 24 Hours) and the European Le Mans Series. Goodyear is also the co-founder of the FIA ​​ETCR – eTouring Car World Cup for fully electric vehicles, where each team and driver uses a specially developed Goodyear Eagle F1 SuperSport for electric performance vehicles.

Similar Ads

Be the first to comment

Comments