Influencer marketing suggestions came from Digital Exchange for the upcoming February 14 Valentine's Day. The expert team of Digital Exchange said, “The campaigns of brands that emphasize that February 14 is a discount festival like Black Friday and New Year's Day, that use social media effectively and that emphasize the killer to the consumer, lead to success.”
Celebrated with enthusiasm every year in Turkey as in the world, February 14 Valentine's Day has turned into one of the most important discount festivals of the year, going beyond shopping for classic gifts of flowers, perfumes or clothes. Consumers, who cannot buy the products they want during the Black Friday and New Year's campaign periods, have the opportunity to purchase products such as tablets, computers, game consoles, mobile phones, televisions and headphones with a discount of 40-70%, with the campaigns organized for Valentine's Day. February 14, Valentine's Day, is at the forefront as a campaign period where not only products in the field of technology, but also countless products and services from clothing to cosmetics, from luxury restaurant reservations to winter or summer holidays meet with consumers with discounts.
Increase in Online Side Increases 5-7 Times Every Year
On the other hand, February 14 creates its own great economy; In the US alone, $2021 billion was purchased for Valentine's Day 22. In Turkey, Valentine's Day expenditures, which amounted to 2021 billion TL in 15, have been increasing by 2010 to 5 times every year since 7, especially in the online medium. E-commerce sites and brands that want to benefit from this great potential are trying to attract consumers by doing Influencer marketing. The expert team of Digital Exchange, which organizes Influencer marketing campaigns in 126 countries of the world, made a series of important recommendations that will connect the success to the brands before the February 14 Valentine's Day. In the first statement made by the team, he said, "All brands want to attract consumers by using red hearts in their campaigns, but in the current economic environment, consumers prefer to see the color red at a low price line."
Shopping Opportunity for Products to be Used for a Long Time
The Digital Exchange team made the following assessment, suggesting that e-commerce sites and brands should focus on the fact that February 14 is not just a day with the theme of love:
“February 14 is Valentine's Day, a time of shopping opportunity for brands and consumers. Although the texture and concept of the day is about love, the shopping trends of recent years show us that consumers expect meaningful discounts from brands for this special day and when they get it, they buy all kinds of products they need throughout the year. February 14 Valentine's Day shopping in recent years;
-Mobile phone
-Tablet-Computer
-Game console
-Wireless headphone
-Television
-Fridge, Washing Machine, Oven
-Cosmetic
-Shoes
-It progresses with the order of clothes. Couples want to give each other a gift they can use throughout the year. It also follows the way of purchasing with discounts. For this reason, companies should not ignore the fact that February 14th is a different shopping opportunity than Black Friday or New Year's campaign for the Influencer marketing they organize. Campaigns that will be based solely on the themes of love and affection and that will highlight such products are less successful. For this reason, the message should be given to the consumer that they can use the products they can use throughout the year at the most affordable price specific to the theme of love and love.”
Campaigns on Instagram are Effective
Underlining that influencer marketing efforts should be well planned before being organized in social media, the Digital Exchange team said, “Every country has social media channels where it is more concentrated in certain periods. During elections or important social events, Twitter is at the forefront. Gen Z teens are often on TikTok to spend time. Companies can use LinkedIn and a corporate content point. YouTubeThey prefer . But with the epidemic period, the most rising social media area in Turkey was Instagram. Since the beginning of 2021, Instagram has been ahead by far in Turkey. With an average of 20.2 hours per month, Turkey is the world leader in Instagram usage. For this reason, it is useful to have Instagram as the first medium to be preferred in the February 14 Valentine's Day campaigns. Influencer marketing, both product and experience stories, sharing and Reels videos provide significant efficiency for brands thanks to the right choices.”
Themes that will make the customer permanent should be processed
Emrah Pamuk, CEO of Digital Exchange, talked about the gift-taking habits of February 14, Valentine's Day. Pamuk said, “People not only buy an electronic item, a piece of clothing or cosmetics, but also buy a romantic meal or short vacations for a few days,” said Pamuk, adding that companies see February 14 as a long-term relationship with the consumer and make campaigns accordingly. said it should. Pamuk continued: “There are many restaurants in Turkey where you can have an elegant and romantic dinner. There is serious competition between these brands. Those who want to spend a romantic evening with their lover or spouse on February 14 will prefer hotel groups with stylish restaurants where they can stay. These hotels may choose more than one option, such as describing the experience and reporting summer and winter vacation opportunities, while marketing the Influencer for 14 February. In this type of influencer marketing work, he will do a study that conveys the experience of social media celebrities. However, it will be another factor that will increase their turnover when hotel brands do an Influencer marketing study, considering the winter and summer holidays, and working on themes that will ensure the continuity of their customers.”
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