Our country is becoming the most important link in the global trade chain with its geopolitical position and cost advantage. The increase in the world's demand for electronic products increases Turkey's global trade traffic. Turkey, which is under the radar of international companies, is increasing its share in global trade with its digital investments, as well as the export activities of companies that feed on production and imports.
The break in global supply chains with the pandemic created a leverage effect on Turkey's exports, and provided a significant gain in reducing the foreign trade deficit. According to the data of the Ministry of Commerce, in 2021, Turkey's exports increased by approximately 33% to 225 billion 368 million dollars, and the foreign trade volume increased by approximately 28% to 496 billion 723 million dollars. The foreign trade deficit, on the other hand, decreased by 8% due to the triggering power of exports and amounted to 45 billion 987 million dollars. Merter Elektronik General Manager Musa Koçyiğit stated that Turkey has strengthened its place in global trade, especially in the European market, by evaluating the change in the global supply chain as an opportunity and said, “Turkey is on the way to become the world's production base with its production and export-oriented new economy model. Our domestic production power triggers the development of the manufacturing industry. The increasing need for electronic products in the pandemic also brought Turkey to the fore in global trade. Our geopolitical position, production and management power has turned our country into a center of attraction in global trade.”
They turned Turkey's geopolitical position into an advantage in trade
Mentioning that the pandemic has expanded the sales and marketing activities of electronic products, Musa Koçyiğit made the following statement on the subject: “Turkey, in addition to its domestic production, also strengthens its exports by feeding on imports. As a company operating in the field of satellite systems and electronic spare parts for nearly 40 years, we focused on value-added products in foreign trade and expanded our activities with new units we built on our export infrastructure and digital investments. We broke new ground in the electronics industry with b2bmerter.com, our B2B electronic business platform dedicated to our wholesale customers, where all information flow and process are managed. We are at the main supply point of Turkey's largest marketplaces such as Hepsiburada, Trendyol, n11. As Turkey's largest electronics wholesaler company, we supply products to more than 5 thousand companies. Using the geopolitical advantage of our country, we provided a qualified added value to export activities with the products we imported. We aim to further increase our contribution to Turkey's exports with our digital investments and commercial activities where value-added products are at the forefront.”
Value-added product came to the fore in exports
Musa Koçyiğit, who said that Turkey's increasing power in global trade has made the export of value-added products even more important, and the free trade agreements with 27 countries in the EU and Customs Union strengthened our country's strategic role in global trade. In addition to our country's geopolitical position and cost advantage, the digital investments of exporting companies have brought Turkey even closer to its export target of 250 billion dollars this year. said.
It directs the exports of the electronics industry
Providing information about its activities in the new period, Merter Elektronik General Manager Musa Koçyiğit said, “Within the scope of our activities ranging from import to export to the end consumer, our facility with a closed area of 7 thousand square meters, our product range of more than 20 thousand, our expert workforce and our large vehicle fleet can meet all the needs of companies in wholesale distribution. We have the network. By combining our experience in digital channels with our technological infrastructure investments, we direct the exports of the electronics industry. As the representative of Turkey's domestic and national capital, it is among our priority targets to increase the employment power of our country with our export activities and to provide more foreign currency inflows.
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