The global 'outdoor' clothing market, which is expected to grow by 2020 billion dollars in the 2024-3,9 period, is also increasing its market share in Turkey. In this period when escaping to nature accelerates, adventurous 'outdoor' stories reach much more people via the internet and the spread of 'city outdoor' products designed in accordance with current fashion trends activates this market.
With the effect of social restrictions, especially with the pandemic that started in March 2020, a return to nature has begun all over the world and 'outdoor' activities have almost turned into a lifestyle. Although the dictionary meaning describes “outdoor” or the place outside the house, “outdoor” is a comprehensive term in our language that describes all types of sports and various activities done in nature. sözcüculture. Undoubtedly, the fact that caravan culture 'tiny-house' and camping experiences and adventurous 'outdoor' stories, which can be considered as a part of this development, reach much more people via the internet.
Outdoor activities, with or without material, take place in nature against or in harmony with natural forces such as wind, water, gravity that humans cannot control. Unlike sheltered indoor spaces, since the activities are carried out in changing track and weather conditions in the open air, technical clothing and materials that are resistant to water, wind and cold, and focused on performance and comfort are needed.
The global 'outdoor' clothing market, which is expected to grow by 2020 billion dollars in the 2024-3,9 period, is gradually increasing its market share in Turkey, which has a young population. In recent years, the convenience and comfort of some products designed in accordance with current fashion trends under the name of 'city outdoor' and their penetration into daily wear accelerated the growth of the sector.
WORLD BRANDS OF OUTDOOR CLOTHING ARE AT BAXANA
“A New Perspective on Online Shopping,” Being among the product categories that baxana.com, an e-commerce platform serving with its motto, is among the strongest, “outdoor” brings together the world's best brands in this field with adventure lovers in Turkey. Sports & Outdoor In its category, which includes products such as coats, jackets, trousers, shoes, fleece, thermal underwear, t-shirts, socks, bags and wallets, especially 'softshell' products. look, It is one of the online platforms that 'outdoor' enthusiasts should definitely take a look at. The North Face, Salamon, Helly Hansen, Folks, so to speakBaxana.com, where you can reach the most respected brands of the world in outdoor clothing such as , Merrel, Easy Camp, Robens, Eastpak and Bridgedale, has a rich product range on 'online'.
Apart from that, Istanbul-based ready-to-wear brand Invidia xclsv Baxana, which includes the fun capsule collection produced by the 'xclsv sport' sub-brand for nature and sports enthusiasts, also includes products that will attract the attention of those who love camping and caravan life. There are also 'xclsv sport' brand camping t-shirts prepared with the theme of “Happy Camper” in the series consisting of practical tights, colorful 'crop-top' and stylish t-shirts for those who do active sports.