Bursa Metropolitan Municipality and Bursa Culture, Tourism and Promotion Association, aiming to increase the share of Bursa, which stands out with its industrial city identity, from tourism with its historical, cultural, natural and touristic values, added Iran to their destination routes in tourism. Iranian tourism agency owners hosted in Bursa were informed about the values of Bursa, and a new impetus was provided to tourism through bilateral meetings between Bursa and Iranian agencies.
Bursa Metropolitan Municipality and Bursa Culture, Tourism and Promotion Association, which show up in national and international fairs in order to promote Bursa in different destinations in order to get a bigger share from tourism, added Iran to their tourism breakthroughs for Europe and the Far East. With the aim of attracting more Iranian tourists to Bursa, which is already in the center of attraction for Arab tourists with its green and Uludağ, 11 tourism agency owners and managers from 32 different cities of Iran are hosted in Bursa within the scope of the 4-day program. The meeting, which was held at the Otantik Club Hotel in Botanik Park in order to bring together Bursa and Iranian tourism professionals and make mutual tourism plans, started with the Bursa promotional presentation of Abdulkerim Baştürk, Head of Bursa Metropolitan Municipality Foreign Relations and Tourism Department and Director of Bursa Culture, Tourism and Promotion Association. . In his presentation, Baştürk conveyed the tourism values of Bursa, from Uludağ to Gölyazı, from thermal springs to lakes, waterfalls and plateaus, to Iranian tourism professionals. At the meeting, Bursa and Iranian agencies exchanged ideas about the joint work to be done in the future, through bilateral meetings.
We are introducing our Bursa
Abdülkerim Baştürk, Head of Bursa Metropolitan Municipality Foreign Relations and Tourism Department and Director of Bursa Culture, Tourism and Promotion Union, said that they organized such an event to introduce Bursa to Iranian tourism professionals. Stating that bilateral meetings between Bursa travel agencies and Iranian agencies are of great importance in terms of tourism, Baştürk said, “We expect to establish a bond of affection, communication and economic connection between Iran and Bursa through these bilateral meetings. I hope it will be productive and fruitful for our Bursa agents.”
New opportunities for health tourism
Bursa Health Tourism Association President Dr. Dr. Metin Yurdakoş also made a presentation about the health tourism potential of Bursa at the meeting. Yurdakoş stated that this meeting is very important in order to inform Iranians who need health care facilities in Bursa but are not aware of it, Yurdakoş said, “Unfortunately, Iran has difficulties in accessing modern health technologies under embargoes. Many patients who can be treated with modern technology cannot benefit from this opportunity. We tell them that we have such opportunities. We tell them that they can find healing in Bursa. I think that such studies carried out by our Metropolitan Municipality will make a great contribution not only to health tourism but also to tourism in general.”
One-stop management
Hasan Eken, the owner of the tourism agency, who attended the meeting, emphasized that tourism should be managed from a single source and privately, and therefore all the work done under the umbrella of Bursa Culture, Tourism and Promotion Association is very valuable. Expressing that there is a great need for such organizations for new destinations, Eken said, “It was very important to choose the Iranian market in particular. Because Iran is a market that is in the 18th rank in Bursa at the moment. With a population of 80 million like Iran, being a neighboring country and a good economic situation, Bursa should rank 5th in the market. 2,5 million Iranian tourists come to Turkey annually. Our cultures are very similar, we are close to Sabiha Gökçen Airport. We should make good use of these opportunities,” he said.
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