New Year's Consumption Frenzy Will Hit Automotive

New Year's Consumption Frenzy Will Hit Automotive

New Year's Consumption Frenzy Will Hit Automotive

Motor AŞİN, which has been operating in the spare parts industry for more than 50 years, made statements about the chip crisis that came to the fore with the pandemic and is growing day by day. It is predicted that the zero vehicle problem, which has been experienced for about 2 years due to the chip crisis, will be in our lives for a while. Motor AŞİN CEO Saim Aşçı said, “It is predicted that a solution can be reached in the chip crisis in the third quarter of 2022. But this will not bring immediate relief to the industry. Although the manufacturers increase their capacity and prepare to enter the sector with new factories and new players, this is not a problem that will be solved immediately. First of all, the situation that has been disrupted since the epidemic will be tried to be eliminated and the wounds of the past will be healed. We think that the full relief in the sector will hang until the second quarter of 2023. The consumption frenzy in New Year's shopping will have a direct impact on the automotive industry. As a result, the crisis also necessitates a technology diet in automobiles.” said.

Motor AŞİN, one of the main players in the automotive spare parts industry, made statements about the chip crisis that started with the epidemic. He mentioned that the chip crisis, which creates major problems in the supply of new vehicles, will continue for a while, and that this crisis may even get bigger. It was pointed out that even if a solution is found, it is not possible to reflect this to the sector immediately, and that a period of 3 to 6 months is needed.

The crisis forced the technology diet in cars

It was understood with the pandemic process how important and essential the chip used in automobile production is. Saying that there will be no chipless automotive production, Saim Aşçı, CEO of Motor AŞİN, said, “There are close to 1400 chips in the car. All details, from the engine to the brain, from the brain to the vehicle electronics, are concluded with these chips. These chips provide many comforts and many options. If some comfort and options are abandoned, fewer chips can be used in production. However, in this period when we are moving towards digitalization, it is not even possible to manufacture a car without a chip. It seems that we will have to say goodbye to innovative equipment such as start-stop, navigation, lane tracking system, adaptive cruise control, blind spot warning system for a while. Because the crisis forced the technology diet in cars.” said.

The consumption frenzy in the New Year will hit the automotive again

In the early stages of the epidemic, according to the data announced in May 2020, a loss of 3 billion dollars was mentioned, with the production of more than 110 million dollars due to the chip crisis. Emphasizing the exponential growth of the chip crisis and the increase in losses, Aşçı said, “The newly announced data speaks of a production loss exceeding 210 billion dollars in the automotive sector. Considering that the chip crisis affects not only the automobile industry but also consumer electronics, it is said that the cost to the global economy is around 500 billion dollars. Unfortunately, not all optimistic forecasts have paid off. On the other hand, with the coming of New Year's, we will encounter a consumption frenzy like at the end of every year. Since the demand for consumer electronics will peak in November and December, chip manufacturers will have to shift their production in this direction again, only 10 percent of the chips produced by these manufacturers are for the automotive industry and automotive production is not their first priority. They make much higher profits from consumer electronics.” made statements.

The crisis is also related to global warming.

Noting that global warming is at the root of this crisis, Aşçı said, “The Far East producers blame the USA and the American producers the Far East. But researchers in Europe point out that the issue is also related to global warming and drought. The chip crisis is not a problem that can only be solved by building factories and increasing capacity. Long-term solutions need to be created for situations such as drought caused by global warming.” said.

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