IMM Turned the Book Buying Experience into a Fun Activity

istanbul bookstore turned the book-buying experience into a fun activity
istanbul bookstore turned the book-buying experience into a fun activity

İBB Participation Culture AŞ brings together a fun application to book lovers. The covers of the books will be hidden in the activity "Inner beauty that matters". Book lovers will buy their book by choosing the style they want from 107 different labels on the cover. The application, which was implemented in Gazhane and Karaköy branches of Istanbul Kitapçısı, will continue until 17 January 2022.

Istanbul Kitapçısı, which offers different book-buying experiences to Istanbulites, is now implementing a new fiction. In the "Inner beauty that matters" event, which transforms the book-buying experience into a fun activity, the books will be hidden with an overlay with keywords. Book lovers will have chosen one of 20 different books with the guidance of these keywords.


107 keywords give clues about the book whose cover is hidden. The reader will choose his style from different words such as #freedom, #seeking, #love, #satire, #friendship, #existence, #sailor, #dreamer, #equality, #Istanbul, #nature.

Book lovers can also choose Antoine de Saint Exupery's The Little Prince, meet 27-year-old Fyodor Dostoyevsky, discover Mata Hari in Paulo Coelho's The Spy, or say something to the birds.


The event, which will run between 27 December 2021 and 17 January 2022, awaits real bookworms at the Gazhane and Karaköy (Karaköy City Lines Ferry Pier 2nd Floor) branches of the Istanbul Bookstore. The prices of 20 different books selected within the framework of the event were determined as 9,99 TL and 19,99 TL.

Günceleme: 27/12/2021 14:09

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