'Master Special', the platform offered by TotalEnergies to vehicle maintenance and repair services, registered its success before completing one year. The 'Master Special' platform was selected as the best in the Brand Experience and Activation category at the Felis Awards, which rewards creativity, impact and quality in marketing communications.
Total Turkey Marketing and Technology Director Fırat Dokur said that they are happy that the first and only application in the field of mineral oils in Turkey is deemed worthy of a prestigious award. Dokur said, “We implemented the Special for the Master application last March with the slogan 'Good oil meets the most special master'. Our goal was to create a valuable platform by adding our global expertise in mineral oils with TotalEnergies and ELF brands, along with our ability to evaluate innovation and technology in Turkey. Thanks to the platform, we established direct relations with valuable masters working in private services, which constitute an important part of our portfolio, and increased their loyalty to our brand. This award is an indication that we have achieved our goal. As all the stakeholders, especially the project team, we are happy and proud that such a privileged platform has registered its success before completing its first year.”
More than 10 thousand masters became members of the platform in 6 months
Dokur also shared the current data of the Master's Special platform. Stating that 2021 craftsmen have become members of the platform at approximately 3.000 service points across Turkey since January 6.750, Dokur said, “Thousands of service points from all over Turkey have shared more than 30.000 technical photos and videos that can help platform member craftsmen. In the trainings section, we offered 20 different technical trainings and 9 technical bulletins to the service of our members. Nearly 600 of our members found answers to approximately 8 questions in the forum section where technical problems were discussed. Prizes were sent to the winners among hundreds of members who participated in 200 different competitions. More than 20 members who ranked in the 44-week and 10-month rankings determined by the active use of the platform won surprise gifts.
The 'Master Special' platform, which can be used on mobile or on the website, provides qualified services and campaigns for masters. Craftsmen earn oil points from their mineral oil purchases during the campaign periods, they can track their points in the app and receive their next orders free of charge with these earned points. They earn activity points from the professional content sharing they make in the gallery and forum area and from the competitions they participate in, and they can buy any product they want free of charge by converting the activity points into Hepsiburada.com gift certificates.
Moreover, the masters who follow the platform, share quality content and actively use the different features of the application can win surprise gifts by placing at the top of the weekly and monthly master rankings.
In addition, thanks to this platform, masters can communicate and exchange information with other “Master Special” program masters from all over Turkey or get support from consultants on difficult technical issues. They can also access training videos and constantly updated technical content, carefully prepared by the Total Turkey Marketing Technical Services team and Turkey's leading expert trainers, on their mobile phones at any time and within seconds.