The 2021 winners of the ACE of MICE Awards Event and Meeting Awards, which host world-renowned brands and event professionals every year, have been announced. Lexus won the award in the "Best Stand and Event Area Design" category in the organization where the best in the industry were awarded in 23 different categories.
Lexus carried out detailed engineering studies for the visually striking and exciting display, starting work 3 months ago. During the design and installation phase of the project, a team of approximately 8 people worked with the cooperation of 5 different suppliers and 70 different agencies, and a special construction brought from abroad was used only for this project. In addition, in order to highlight the appearance of the car, the tires were kept in the air by the gravitational effect without any connection other than the pressure area.
The positioning of the LC 500 super coupe model exhibited in Atakule, which is the same age as the Lexus brand, received great attention from the visitors during the exhibition process and was crowned with an award by the ACE of MICE Awards jury.