Bursa Chamber of Commerce and Industry (BTSO) continues to bring its members together with the world's most prestigious fairs in line with Turkey's export-oriented development goals. BTSO members attended the Automotive Aftermarket Products Expo (AAPEX – 40) Fair held in Las Vegas, USA, with a delegation of approximately 60 people from 2021 companies within the scope of the Global Fair Agency (KFA) project. BTSO members focused on new products, business solutions and cooperation opportunities at the fair, which represents the global automotive aftermarket industry of more than 2 trillion dollars.
Continuing to contribute to Bursa's foreign trade performance by organizing more than 200 international business trip programs with the Global Fair Agency, BTSO increased its contacts to the USA, which is the world's largest importer. Bursa business world representatives, who participated in fairs such as Franchise Expo, LA Textile and High Point, which have been held in the food, textile and furniture sectors in different regions of the USA, which is among the most important target markets of Turkey, with the organization of BTSO, now the global automotive renewal of 2 billion dollars. They took part in the AAPEX 2 Fair, which represents the market industry. AAPEX – 2021, which offers new products, business solutions and networking opportunities in the automotive supplier industry, was held with approximately 2021 booth participants from more than 40 countries. Hundreds of products, from automotive interior-exterior accessories to coolers, from autonomous vehicles to batteries, from brake systems to on-board computers, were presented to the attention of visitors at the fair.
“WE WANT TO INCREASE OUR EFFECTIVENESS IN THE USA MARKET”
BTSO Vice President Cüneyt Şener, in his assessment of the fair, said that the USA, the world's largest importer, is a critical target market for exporters. Expressing that companies that want to export to the said market or increase their market share should develop effective strategies for this market, unlike many foreign markets, Şener said, “As Bursa business world, we also want to increase our effectiveness in the US market. The USA is among the world's largest motor vehicle manufacturers with 11 million units. The USA also has a large domestic market of 17,5 million units annually. The country's automotive imports amounted to 2020 billion dollars in 354. Although the automotive industry exports from our country to the US market have been at the level of 3 billion for the last 1 years, we can increase this figure to much higher levels with the potential we have and the size of the market. Based on this, as Bursa business world, we organized 2 different business trip organizations to the USA in the last 4 months. We believe that our companies will be in a much more effective position in the US market with the normalization of commercial life and international business trip organizations.” said.
“OUR MANUFACTURERS' HORIZONS ARE OPENING”
BTSO Assembly Member Ömer Eşer also said that the fairs opened under the leadership of the USA after a break of about 2 years due to the pandemic conditions will make a significant contribution to the foreign trade of the companies. Pointing out that BTSO supports the exporter identity of the city with different projects, Eşer said, “The horizons of our manufacturers and producers need to be opened. At this point, their encouragement is of great importance in terms of their success abroad. In addition, as exporting companies, we need to take our place in the world's largest markets such as the USA. In this context, I would like to thank our BTSO Board of Directors, which supports our exporters with their work.” he said.
“OUR EFFECTIVENESS IN THE USA MARKET IS INCREASING”
Burak Aras, Foreign Trade Manager of Gasan Gas Shock Absorber Company, stated that they have products in the US market and said, “We have both indirect and direct exports here. However, we have never had a business association in Las Vegas until now. With the agreement we made, we have now established an important trade link in the west of the USA. This was thanks to BTSO. I would like to take this opportunity to thank our BTSO Board of Directors.” said.
FAIR SUPPORT FROM KOSGEB AND BTSO
BTSO members came together with the West Los Angeles Chamber of Commerce under the organization of Turkey's Los Angeles Consul General Can Oğuz and Los Angeles Commercial Attaché Yavuz Mollasalihoğlu within the scope of their US contacts and received information on investment and cooperation opportunities in the US. BTSO members also had the opportunity to examine the SEMA Fair, which was held simultaneously with AAPEX in the automotive supplier industry.
BTSO Vice Chairman of the Board Cüneyt Şener and Board Member Irmak Aslan, BTSO Council Members Ömer Eşer, Yusuf Ertan, Erol Dağlıoğlu, Bülent Şener and automotive supplier industry sector representatives attended the fair.
Companies participating in the USA Abroad Business Trip Program organized by BTSO can receive support up to 10.000 TL from KOSGEB and up to 1.000 TL from BTSO.