Today, e-commerce marketing is critical to drive traffic to your online store, reach more customers, and make your brand known to more people. With the right e-commerce marketing tactics, you can make your brand more known and reliable, and you can reach unimaginable audiences in seconds.
So how will you do this? Oya Öztürk, Marketing and Business Development Manager of WorqCompany, which has an e-commerce solution package that includes all services from company establishment to e-commerce marketplace integration, from cargo and storage solutions to e-invoice, summarized how those dealing with e-commerce can grow their brands with marketing strategies. .
Website
The website is one of the most important points to be considered in e-commerce marketing. This channel, where you need to build the customer's purchasing experience from end to end, provides customers with information and a preview about you.
Designing a useful and easy-to-understand website should be a priority for brands. While organizing a website for e-commerce, it is useful to consider that your customers will not have a chance to physically enter your store, and therefore, designing your site to be easy to use and understand will make you stand out in e-commerce competition. You should make sure that the mobile version of your website is also working. In this period when our consumption habits are changing rapidly, users have started to like and buy everything on mobile screens. Having a mobile-friendly website makes you accessible anywhere and with one click.
In addition, following the statistics of website visitors will also give you important insights about your business. With the membership application, you can follow the habits of the customer during the purchasing process, follow their favorite products and purchase intervals and offer them special campaigns.
E-commerce Marketplaces
E-commerce marketplaces, as well as your website, are very important channels for you to sell. In order to sell on websites such as Trendyol, Hepsiburada, Gittigidiyor, N11, Amazon Turkey, you must have established your company.
At this point, WorqCompany provides great convenience for those dealing with e-commerce: With the WorqCompany E-commerce Package, you can quickly establish your company. With e-commerce marketplace integrations, you can monitor your accounts on all websites on a single screen.
With storage solutions, you can store a room at home in a suitable location without having to spare for this work, and at the cargo stage, you can monitor the delivery of your order with the storage systems integrated with the market places without leaving the house. Moreover, you have an e-commerce consultant for any questions you may have during all these processes! You can reach your e-commerce consultant by making an appointment at any time and ask your questions.
Remember that every sale you make in e-commerce marketplaces will return you points and comments. Pay attention to issues such as solid and careful packaging and fast shipping to enrich your customers' experience. Small notes to your customers or a promotion suitable for the product they receive will improve their experience.
Creating a communication channel via e-mail is an indispensable step in increasing interaction, establishing a trusting relationship with your target audience and increasing your sales. With email marketing, when you want to share something with your audience, you have the ability to go straight to their inbox to tell them.
Whether promoting a sale or promoting a new product, email marketing gives you a direct way to connect with your target audience. Therefore, building an email list will be one of the best things you can do for your business.
Digital Ads
The billboards we see on the streets have now been replaced by the dynamic advertising spaces we see on websites. With Google's developing advertising network, you can come across your customers on the websites they visit and encourage them to buy the products they remember.
In addition, with Facebook and Instagram advertising, you can target groups that you think are your brand's audience and show ads and improve their results.
Believe in the Power of Social Media
Social media is one of the most profitable investment areas today. Promoting your business on social media is a great way to drive more traffic to your site and introduce your business to thousands of new people. Although it seems like a great idea to promote your business and brand from social media accounts, it should be said that planning will change the game without forgetting that each social media platform has its own identity and audience.
For example, while Instagram is the right social media channel for a brand that sells children's toys, posting on Twitter and trying to attract customers can be a waste of time.
Push the Limits of Your Brand
There's a cliché, but very true saying: "If you don't believe in yourself, why should anyone else?"
Nothing is impossible about the job you do, but it is almost impossible to be successful in a job you don't believe in. For this very reason, believing in what you do is much more important than the four items I listed above.
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