Squid Game, which has been one of the most popular TV series in the world and in our country since the first day it was broadcast, also increased the interest in the Korean language.
The series Squid Game, which was broadcast worldwide and broke the record by reaching 111 million people, did not lose its popularity in our country, while increasing the interest in the Korean language. Armut.com, Turkey's largest online service platform, examined the demands for Far Eastern languages, especially Korean, for the series to attract attention.
Go live, Korean requests grew 4x
South Korean drama series Squid Game, which topped the Netflix charts in more than 80 countries, has been popular in Turkey since its release on September 17, and Korean demands in Armut grew 4 times in the first week. In the following weeks, total demand grew by 12 percent compared to the same period last year and by 17 percent compared to the period before publication. The request to watch Korean dramas without subtitles also drew attention.
The demand for other Far Eastern languages has increased in a similar way, growing by 17 percent compared to the previous period and 13 percent compared to the same period of the previous year, as of September 15, when the series was released.