Peugeot Sport 40 Years Old

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PEUGEOT Sport celebrates its 40th anniversary this month. In the past 40 years, the French brand has crowned its success with iconic cars and extraordinary pilots, both on the tracks and on the rally tracks.

PEUGEOT Sport celebrates its 40th anniversary this month. In the past 40 years, the French brand has crowned its success with iconic cars and extraordinary pilots, both on the tracks and on the rally tracks. Since its victory in the 1895 Paris-Bordeaux-Paris road race, the world's first timed race, the brand has used motorsport to push its technology forward. So much so that he has won numerous victories in the constructors' classification, including 5 times the World Rally Championship (WRC), 3 times the 24 Hours of Le Mans victory, 7 times the Dakar Rally, and 1 World Rallycross Championship. It has had legendary names like Sébastien Loeb, Ari Vatanen and Marcus Gronholm in the driver's seat. Today, with the PEUGEOT 24X9, which will compete in the FIA ​​World Endurance Championship and Le Mans 8, PEUGEOT Sport's Hypercar program is at the heart of the transition to electric.

PEUGEOT Sport, the motorsport unit of PEUGEOT, one of the world's largest automotive manufacturers, celebrates its 40th anniversary in October. Founded in October 1981 and originally called PEUGEOT Talbot Sport, PEUGEOT Sport has been competing in the most ambitious championships of motor sports in the world for 40 years. PEUGEOT Sport, which has written its name in the history of world motor sports, has fit countless track and rally victories in the past 40 years. Since its victory in the 1895 Paris-Bordeaux-Paris road race, the world's first timed race, the brand has used motorsport to push its technology forward. So much so that he won numerous victories, including 5 times the World Rally Championship (WRC), 3 times the 24 Hours of Le Mans victory, 7 times the Dakar Rally, and 1 World Rallycross Championship. It has had legendary names like Sébastien Loeb, Ari Vatanen and Marcus Gronholm in the driver's seat.

“Motor sports is a legacy for us”

Commenting on the subject, Linda Jackson, CEO of PEUGEOT, emphasized that “Motorsport provides the automobile industry with an extraordinary technology laboratory for accelerating research and progress” and said: “Motorsport is also our brand in terms of bringing our models to market and making future transportation plans. plays an important role for PEUGEOT Sport's 40 years in motorsport have not only produced a long list of victories, but also been a real source of pride. Motorsport is the guiding light that guides us, today and in the future. kazanA legacy that serves as a springboard for my life.”

Journey from 205 to 9X8

Founded by the legendary name of motorsport, Jean Todt and originally known as PEUGEOT Talbot Sport, PEUGEOT Sport has produced countless iconic cars. Cars such as the PEUGEOT 205 T16, 405 T16, 206 WRC, 306 Maxi and 905, PEUGEOT 908, 208 T16 Pikes Peak, 2008 DKR, 3008 DKR and 208 WRX have taken the tracks by storm. The last link in this chain is the PEUGEOT 9X8, which symbolizes PEUGEOT's plans to transition to electric and also strengthens the bond between the brand's sports department and the design team.

Thanks to motorsport, which is part of the French automaker's DNA, all PEUGEOT Sport programs support the French automaker's many innovative visions and technologies: safety, performance, new types of energy, efficiency, electronics and driving assistance systems. Today, with the PEUGEOT 24X9, which will compete in the FIA ​​World Endurance Championship and Le Mans 8, PEUGEOT Sport's Hypercar program is at the center of the transition to electric. This showcases PEUGEOT's future transportation plans, while at the same time gaining traction from the racetrack. kazanIt enables the development of new ideas and innovative solutions for the cars that drivers use in their daily life.

PEUGEOT Sport's main motorsport achievements since 1981:

  • 1985 times World Rally Championship in the category of brands, in 1986, 2000, 2001, 2002 and 5,
  • 4 times World Rally Championship in drivers' classification with Timo SALONEN, Juha KANKKUNEN and Marcus GRÖNHOLM (twice),
  • 2007 times Intercontinental Rally Championship in drivers and brands classification, in 2008, 2009 and 3,
  • Numerous national rally victories,
  • Three Le Mans 1992 Hours victories in 1993 (Yannick DALMAS/Derek WARWICK/Mark BLUNDELL), 2009 (Christophe BOUCHUT/Eric HÉLARY/Geoff BRABHAM) and 3 (Marc GENÉ/David BRABHAM/Alex WURZ) ,
  • 1988 Pikes Peak Hill Climb victories in 1989 (Ari VATANEN), 2013 (Robby UNSER) and 3 (Sébastien LOEB),
  • Super Touring Championships, including the 406 German Super Tourenwagen Cup Championship with 1997 (Laurent AÏELLO),
  • A total of 1987 Dakar Rally victories in 1988 (Ari VATANEN), 1989 (Juha KANKKUNEN), 1990 and 2016 (Ari VATANEN), 2017 and 2018 (Stéphane PETERHANSEL) and 7 (Carlos SAINZ),
  • 1 time World Rallycross Champion (2015).

Over the years, the talented champions who have driven these race cars, many of which have left an indelible mark on their era and discipline, have relied on the meticulous, challenging and innovative teams of PEUGEOT Sport. Together with the managers leading the races, the teams carried the colors of the brand even higher. The will to triumph of former directors such as Jean TODT, Corrado Provera, Jean-Pierre NICOLAS and Bruno FAMIN was driven by a constant determination to bring everyone together, innovate, inspire and move forward.

PEUGEOT Sport celebrates its 40th anniversary this month. Although it is an important milestone for the brand, this anniversary is also just a step on the road to new victories.

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