Bringing the world's leading electric car and motorcycle brands together with consumers in Turkey, Doğan Trend Automotive, under the umbrella of Doğan Holding, added BIMAS BIKES, the Dutch brand, and electric bicycle and scooter products to its portfolio.
As part of the cooperation, BIMAS, the electric bicycle brand under the umbrella of BIMAS BIKES, and OKAI, the electric scooter brand, will meet with consumers with the assurance of Doğan Trend Otomotiv. BIMAS branded bikes are offered in 4 main categories: City, Comfort, eFolding and eCargo. OKAI has convenient, safe and fun e-scooter options for everyone.
Arjen Uijterlinde, Consul General of the Netherlands, who attended the signing ceremony at Doğan Trend Koşuyolu center, said, “BIMAS BIKES is among the important brands of our country. We see the meeting of two brands, each of which is an expert in their own field, as an important step. We attach importance to the cooperation between the Netherlands and Turkey and we are ready to support similar cooperations. Emre Erciyas, Chairman of the Board of BIMAS BIKES, said, “As BIMAS BIKES, we are a brand that has reached a share of nearly 10% with our successful models in the Netherlands, the homeland of bicycles. In recent years, we have focused especially on electrical products. We produce our products in our own facilities in accordance with international quality standards. As part of the agreement we made with Doğan Trend Otomotiv, we entrust our electric urban mobility products to them in Turkey.”
Doğan Trend Automotive CEO Kağan Dağtekin said, “As Doğan Trend, we continue to expand our product range in the transformation of electric mobility. Soon, every car will have a folding bike or e-scooter in the trunk. Automobile users now need more flexibility. They will save time, save time and reduce stress levels with their BIMAS and OKAI by parking the vehicle before coming to places where traffic is jammed or where it is difficult to enter by car.”
Bringing the world's giant electric car and motorcycle brands together with consumers in Turkey, Doğan Trend Automotive also entered the electric bicycle and scooter market with Dutch BIMAS BIKES. Doğan Trend Automotive, one of the important representatives of sustainable mobility transformation in Turkey, has become the sole authorized distributor of Netherlands-based BIMAS BIKES in our country. Within the scope of the distributorship agreement, the electric bicycle brand BIMAS and the electric scooter brand OKAI, under the umbrella of BIMAS BIKES, will be offered for sale in Turkey with the assurance of Doğan Trend Otomotiv, starting from the remaining months of 2021.
A signing ceremony was also held as part of the distributorship agreement between Doğan Trend Otomotiv and BIMAS BIKES. Dutch Consul General Arjen Uijterlinde, BIMAS BIKES Chairman Emre Erciyas and Doğan Holding Automotive Group CEO Kağan Dağtekin attended the ceremony held in Istanbul. In addition, the Dutch Consulate General and its officials, representatives of the Dutch Embassy, and many officials from BIMAS BIKES and Doğan Trend Automotive were also present at the signing ceremony. Dutch Consul General Arjen Uijterlinde said at the ceremony, “The bicycle is a very important part of Dutch culture and we are now rapidly leading electric products for sustainable solutions. Considering the traffic and the young population, we believe that cycling will be a good solution for Turkey as well. At this point, BIMAS BIKES is among the important brands of our country. We see the meeting of two brands, each of which is an expert in their own field, as an important step. We attach importance to the cooperation between the Netherlands and Turkey and we are ready to support similar cooperations.
Reached nearly 10% market share in the Netherlands
Referring to the European bicycle market, the position of BIMAS BIKES in the Dutch market and the cooperation with Doğan Trend Automotive in his speech, BIMAS BIKES Chairman of the Board Emre Erciyas said, “Two-wheeled transportation vehicles have started to be demanded in many different ways in recent years. The growing e-commerce market with the pandemic, new needs in the supply chain and increasing environmental awareness have increased the demand for electric mobility. In 2020, 22 million bicycles were sold all over Europe, of which 4,5 million were electric bicycles. The total market size reached 18,3 billion Euros. In 2025, the number of electric bicycles is expected to reach 10 million units. As BIMAS BIKES, we are a brand that has reached a market share of nearly 10% during the time we have been operating in the Netherlands, that is, in the homeland of bicycles. We are now expanding our product range and focusing specifically on electrical products. We have quality products that we produce in our own facilities. As part of our agreement with Doğan Trend Otomotiv, we entrust our electric urban mobility products to them in Turkey. Doğan Trend Automotive is one of the leading and well-established companies in its field. A company that has proven its expertise in both micro and macro mobility with the international brands it represents. We are very happy with the agreement,” he said. Mentioning the interest in bicycles in the Turkish market in his speech, Erciyas said, “We think that Turkey has a great potential for the bicycle market. We have a high young population and there is a significant increase in the use of shared micro vehicles. In addition, the changing transportation preferences with the pandemic started to increase the interest in cycling. In daily life, we started to see the bicycle as a means of transportation. We think that with the increasing level of environmental awareness and Turkey's step towards the Paris Climate Agreement, the bicycle will begin to be preferred more and more as a means of transportation. Urban bike path infrastructure investments are also ahead of the steps that will support this development.”
“Soon every car will have an electric bike in the trunk”
Emphasizing the role of Doğan Trend Automotive in the transformation in mobility, Doğan Holding Automotive Group CEO Kağan Dağtekin said; “Not only automotive but all business lines are going through a major transformation. As Doğan Trend, we continue to expand our electrical product range to meet the needs of sustainable mobility, especially in transportation. It is possible to say that soon there will be a folding bike or e-scooter in the trunk of every car. With the increase in traffic, car users need more flexibility. In these cases, users will both save time and reduce the stress levels caused by traffic with their BIMAS or OKAI from the trunk of their cars.”
Production in Turkey with Dutch design and engineering power
Established in 1996, BIMAS BIKES is among the leading brands of the Dutch bicycle market with its simple and functional electric bicycles. Combining its expertise with Dutch design and engineering power, the brand manufactures its bicycles at its facilities in Izmir, Turkey, in line with the principle of sustainability with zero emissions in accordance with international quality standards and European bicycle standard EN15194. Innovative, human-oriented, sustainable and environmentally friendly design and production processes make a difference in the e-mobility market with their functional, reliable, long-lasting and ergonomic features.” BIMAS brand bicycles, which focus on the philosophy of “Love At First Ride”, provide their drivers with a safe and comfortable ride, while providing a practical and healthy opportunity to escape from the crowd and traffic in city life.
Offering comfortable and safe travel experiences, BIMAS branded bicycles are offered for sale in 4 main categories: City, Comfort, eFolding and eCargo. OKAI, which redefines the transportation experience with the designs and solutions it has created in the field of micromobility for more than 17 years, offers convenient, safe and enjoyable transportation options for everyone. OKAI's foldable, long-range and performance scooter models meet the consumers in Turkey with the assurance of Doğan Trend Otomotiv.