Epson has joined forces with National Geographic to support the conservation of frozen soils in the polar regions of the world, with its 'Turn Down the Heat' campaign. It is predicted by scientists that the frozen soils of the world will be completely thawed by 2100, and as a result, ecologies will change drastically. This campaign was set out with the prediction that sea levels would rise all over the world and more than 950 billion tons of methane would be released into the atmosphere.
With this collaboration, Epson and National Geographic aim to raise awareness about how businesses can reduce their impact on global warming. At the forefront of the 'Turn Down the Heat' movement, National Geographic Explorer Dr. Katey Walter Anthony. Details of the explorer's pioneering research in conserving frozen soils are gathered in a series of videos, infographics and online content produced in collaboration with Epson and National Geographic.
The North Pole is melting
Dr. Anthony comments: “The Arctic is literally melting before our eyes. We estimate that about 10 percent of the global warming projected to occur this century may be caused by the thawing of frozen soil, which will affect the entire world. The choices we make in business and daily life are of great importance. When businesses and people make smart decisions about the technology they will use, it will make a positive difference to our environment.”
Energy saving is very important in the fight against global warming. However, countless technology products consume a great deal of energy every second in business environments. Epson's pioneering line of printers with Heat-Free Technology defies this trend with less energy, less spare parts needed and lower environmental impact.
Epson Global President Yasunori Ogawa said: “Sustainability is at the heart of everything we do at Epson. We are committed to not only reducing our own impact on the environment, but helping our customers to do just that. Through our technologies, we hope to make a difference with our customers and partners to tackle global environmental challenges.”
The campaign outlined five key steps businesses can take in the fight to protect frozen soils:
Reducing heat: From appliances to printers, appliances in offices can radiate significant heat. When it's time to replace the device, businesses should consider heatless alternatives on the market. Every device plays a role in reducing global warming and helping businesses meet their environmental, social and governance (ESG) goals.
Leveraging the circular economy: Manufacturing materials, whether office furniture, packaging or electronics, can generate a lot of heat; the same is true when they are thrown into the landfill. Where possible, businesses should consider how a circular economy approach can be adopted for new purchases and old waste.
Re-evaluating water and renewable resources: Fossil fuels play an important role in warming the earth's atmosphere. For this reason, businesses should consider utilizing clean and renewable resources such as solar and wind to provide energy in the work area. The same applies to the heating and purification of water. Therefore, businesses should try to use water-saving options such as water sensor technologies whenever possible.
Aligning sustainable values with the supply chain: Sustainability is now an important issue for all organizations, and those who take it seriously are very transparent about the measures they are taking to save the planet. A business that attaches importance to sustainability should also make a due diligence for the businesses from which it purchases products and enters into partnerships. Thus, businesses have the ultimate power to carry their sustainable values further in the entire supply chain.
Caring for the future: In a race against time to save our planet, businesses must do more than stop using paper and place recycling bins in the office, and adopt a clear carbon-neutral plan that covers everything from using renewable energy to conserving water. Establishing solid ESG targets and setting a clear roadmap for how to meet them is essential in tackling climate change. When customers are so in tune with "environmental efforts" and cannot give up on it, businesses should be very transparent about this.