Emphasizing that they continue their growth journey in Europe without slowing down, Ford Trucks Deputy General Manager Serhan Turfan said, “As Ford Trucks, which has grown with domestic production in international markets and rapidly expanded its global network, we are working to represent our country abroad in the best possible way. In this direction; We look forward to bringing our customers together with our ITOY award-winning F-MAX and our models that offer the most efficient transportation solutions in Germany, which has a strategic importance in our growth plans in Europe.”
Ford Trucks, the heavy commercial brand of Ford Otosan, the leading company of the Turkish automotive industry, continues its worldwide growth with Germany, which has Europe's largest heavy commercial market after Portugal, Spain, Italy, Belgium and Luxembourg.
Ford Trucks, which is in high demand in the international arena with its innovative technologies, in addition to the product portfolio developed from scratch by Ford Otosan engineers in Eskişehir, especially the F-MAX with the 2019 International Truck of the Year (ITOY) award, has reached the German market, which has a strategic importance in the Western European expansion plans, in the automotive sector. It entered into cooperation with its new distributor Stegmaier Group, which has a deep-rooted history and knowledge of more than years.
Turfan: “Germany has a key role in Ford Trucks' global growth plans”
Ford Trucks Deputy General Manager Serhan Turfan stated that as Ford Trucks, despite the pandemic, they have made successive openings in key markets, and said:
“As Ford Trucks, the heavy commercial brand of Ford Otosan, the leading power of the Turkish automotive industry, we continue to break new ground in the automotive industry and write a worldwide success story for more than half a century. We have all the capabilities and infrastructure to design, develop and test a vehicle from scratch to commercial product, including the engine. Thanks to our engineering competencies and R&D power, we export the heavy commercial vehicles we produce in Turkey to more than 40 countries, while the vehicles we develop with the efforts of Turkish engineers continue to make us proud all over the world. We are working to represent our country abroad in the best way possible with Ford Trucks, which grows with domestic production in international markets and rapidly expands its global network. Following the 2019 International Truck of the Year (ITOY) award, we had delayed our growth plans due to the high demand from Europe for the F-MAX. Accordingly, in 2019, we completed our structuring in Italy, Belgium and Luxembourg, which are among the markets where we see high demand, following the Polish, Lithuanian, Portuguese and Spanish markets. Now, we are proud to step into Germany, Europe's largest heavy commercial market, which has a strategic importance for Ford Trucks' growth in Europe. We are confident that the Stegmaier Group will best represent our brand, both with its heavy commercial market expertise and its experience in Germany.
Ford Trucks' goal is to spread all over Europe
Mentioning that Germany has important opportunities for the Ford Trucks brand, Turfan said, “Europe is our main export market and has great importance in our growth strategy with its potential. Germany is a very important part of this strategy. Here, we will create value for our new customers with our models that offer the most efficient transportation solutions. On the other hand, we continue our efforts to achieve permanent growth in the whole of Europe. After Germany, we aim to expand our global operations to 3 countries by being present in all of Europe in the next 55 years.”