German automobile giant Opel made the global press launch of the sixth generation of the Astra in the presence of 180 journalists and with a hybrid meeting attended by more than 500 journalists connected via live broadcast. Introduced on the new CEO Uwe Hochgeschurtz's first working day at the company, the new Opel Astra appeared with the slogan “A new lightning bolt is born” in a colorful event attended by the famous manager of Liverpool Sports Club, Jürgen Klopp. Designed, developed and manufactured in Rüsselsheim, the 6th generation Opel Astra is planned to be put on sale in Turkey in the first half of 2022.
The compact class representative of Opel, Astra, which has left 1991 years behind since its first production in 30 and has sold more than 15 million units in total, has been completely renewed. Opel introduced the new sixth generation of the Astra in a spectacular event in Rüsselsheim with the participation of Opel's new CEO, Uwe Hochgeschurtz, and the famous manager of Liverpool Sports Club, Jürgen Klopp. Uwe Hochgeschurtz, CEO of Opel, commented at the world presentation in Rüsselsheim: “It's an excellent car. The new Astra will open an exciting new chapter in Opel's compact class history. We will present the same model for the first time in both battery electric and rechargeable hybrid. “I am confident that the new Astra and Astra-e will make a good impression and attract many new customers to the brand.” Opel brand ambassador Jürgen Klopp said: “I had the chance to drive a camouflaged Astra Plug-in Hybrid. It's really impressive. Quiet but powerful. Handling is almost like a sports car. In addition, its design is assertive, innovative and creative. Congratulations Opel!” made a statement. The best-selling model of the brand with the Şimşek logo is electrified for the first time. The Opel Astra-e, the fully battery-electric version of the new generation Opel Astra model, which will be offered for sale with a rechargeable hybrid engine, will be launched in 2023. The new Opel Astra also has high efficiency petrol and diesel engine options.
30 Years of Opel Astra: bestseller in the compact class and brand face of Opel
The new Opel Astra is getting ready to hit the road with its sixth generation, developing and renewing itself day by day with the talents it received from its pioneer Kadett. The new Opel Astra has been redesigned with the brand's new design approach and is Opel's new brand face. The model, which is freed from unnecessary elements, displays a more dynamic appearance than ever with its transparent and taut surfaces and Opel Visor design. The new Astra offers technologies that were previously only available in more expensive vehicles in the upper segment to compact class customers. For example, the 6th generation Opel Astra brings its adaptive Intelli-Lux LED® Pixel Headlight technology to its customers. This innovative headlight system, transferred from Opel's flagship Insignia to this model, leads the compact and middle class with its 168 LED cells.
A time jump towards the future draws attention in the interior of the new generation Astra. With the fully digital Pure Panel, analog displays become a thing of the past. Through the new man-machine interface with innovative and modern graphics, it gives users a pure and more intuitive experience. In addition, thanks to the extra-large touchscreens, the new Astra can be used intuitively, just like a smartphone.
Opel, one of Europe's largest automakers, is taking a leading role in reducing CO2 emissions with its comprehensive electrification move. The company was founded in 1862 by Adam Opel in Rüsselsheim, Germany, and started automobile production in 1899. Opel is part of Stellantis NV, which was established in January 2021 by the merger between Groupe PSA and FCA Group as the global leader of the new era of sustainable transportation. The company is represented in over 60 countries around the world, along with its British sister brand Vauxhall. Opel is implementing its electrification strategy to ensure customers' future mobility demands are met to ensure sustainable success. By 2024, an electric version of each Opel model will be available. This strategy is part of Opel's PACE plan to create a sustainable, profitable, global and electrified future.