Toyota Yaris Launched to the Market with 1.0 Engine and Competitive Price Advantage

toyota yaris was introduced to the market with competitive price advantage
toyota yaris was introduced to the market with competitive price advantage

Yaris, Toyota's successful representative in the B segment and selected as the Car of the Year in Europe, started to be offered for sale in Turkey with a 1.0-liter engine option. The new generation Yaris, which gained great acclaim with its 1.5-liter gasoline and 1.5-liter hybrid options, now has an even more accessible position with its 1.0-liter engine option.

Bringing the characteristic features of fun driving, practical use and sporty style to the 1.0 liter engine, the new Yaris 1.0 Vision is waiting for its new owners in showrooms with prices starting from 185.000 TL.

In the 50 percent excise tax

Toyota Turkey Marketing and Sales Inc. CEO Ali Haydar Bozkurt stated that Yaris 1.0 will be in the 50 percent SCT segment and said, “Our competitive price, especially in the B segment, will distinguish our Yaris 1.0 model from its competitors and will increase its sales figures. We expect Yaris, which currently has a share of 3 percent in Toyota sales, to become one of our most preferred models with the contribution of the 1.0-liter version.”

Stating that the B segment has achieved a rapidly increasing sales chart in Turkey as well as in Europe, Bozkurt also stated that there were some supply problems with the pandemic period: “Our 1.5 liter gasoline and 1.5 hybrid Yaris models, which we introduced to the market at the end of last year, were highly appreciated and highly demanded. In 2021, we will reach the sales target we set for the Yaris as well. In the first 7 months of the year, we expect Yaris's share in the B HB segment to reach 2021 percent by the end of 1,9 and to continue to increase in the next period.” he said.

Yaris DNA in 1.0 liter

Designed and developed specifically for Europe, the New Yaris 1.0 is designed to provide agile driving on busy city roads. The three-cylinder engine with a displacement of 998 cc has 72 PS and 93 Nm of torque. Paired with a 5-speed manual transmission, the vehicle has the lowest consumption of the Toyota gasoline product range, with an average mixed fuel consumption of 4.5 liters. However, the Yaris 1.0 L stands out with its CO101 emissions of 2 g/km. Yaris with a 1.0 liter engine also had a walking weight of 1035 kg.

Offering the pleasure of Toyota Yaris with its low cost of ownership, Yaris 1.0 stands out with the advantages of the TNGA platform, a low center of gravity, a 37 percent stiffer body compared to the previous generation, and the first and only front middle airbag in its segment.

Equipment that exceeds expectations

Yaris's new entry-level model, Yaris 1.0 Vision, offers equipment that does not compromise on the fun and comfortable driving offered by the dynamic model. Yaris 1.0 has Vision hardware level and manages to exceed expectations with its standard equipment. In Yaris 1.0, technological features such as 7-inch Toyota Touch 2 multimedia screen, Apple CarPlay and Android Auto smartphone integrations, bluetooth phone connection and multi-function steering wheel are standard.

Toyota Yaris 1.0; It can be preferred in Snow White, Black, Metallic Gray and Shiny Silver Gray colors. In addition, black fabric upholstery was placed on the seats, reflecting the sportiness of the model.

Armin

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