A unique light show was performed using 580 drones right above the Bosphorus. The new Tucson's Parametric Concealed LED Headlights and the figures consisting of the vehicle's silhouette attracted great attention.
Hyundai Assan introduced its new model Tucson, which it has put up for sale in Turkey, with an amazing drone show at the Bosphorus, an iconic destination. Integrating with the magnificent Maiden's Tower view of Istanbul, the drones displayed dazzling figures for 10 minutes.
At the same time, during the show, which was watched from the Bosphorus line, drones taking off from Salacak displayed the front and rear lights of the New Tucson, its side silhouette, and the Hyundai and Tucson logo in the sky. Considered a record in Turkey, this show visually and semantically emphasizes Tucson's new lighting technology and advanced comfort features.
580 drones were used to draw pictures in the sky that evoke the Hyundai brand identity and distinctive Parametric Dynamic design philosophy. The magnificent visuals, coordinated by a team of about 100 people, literally enlightened Istanbul.
In his opening speech at the event, Hyundai Assan General Manager Murat Berkel said, “With the drone show, we wanted to emphasize how different and privileged our new Tucson model is. It was our greatest desire to show the lighting technology and superior features of New Tucson in the Bosphorus to all of Turkey with a different show. Because Tucson has a very important place for our brand, both with its history and its design that makes a difference. At Hyundai, we have more than 30 years of experience in off-road vehicles. Since we launched the first generation Tucson for sale in Turkey in 2004, it has become one of the most admired SUV models and established a throne in the hearts of Turkish consumers. Tucson has always made a difference with every new model. This is why we are redefining the "new" with New Tucson; "In technology, companionship, and the unique experience it creates," he said.