Interactive Advertising Bureau (IAB) MIXX Awards, held in Turkey this year by 11 Times Awards yesterday evening ceremony organized by Turkey's first interactive Onedio YouTube It found its owners by broadcasting from the channel and the MIXXTR mobile app.
IAB MIXX Awards, organized by the eleventh time in Turkey Awards found their owners. This year, due to the pandemic, the awards were announced by Kıvanç Talu at the ceremony, which was broadcast on Onedio and MIXXTR mobile applications.
Mixxt using AR technology is performing Turkey's first interactive mobile applications with the award ceremony IAB Onedio YouTube broadcast with an augmented reality experience via its mobile application at the same time as its channel.
IAB Chairman Ayşen Akalın said, “The pandemic has deeply affected life both in the world and in our country. Even though the advertising industry had a hard time during this period, thanks to the dynamism of the digital world, it was worked, produced and made countless successful works. A great progress has been made in the transformation of digital channels, which have become the lifeblood of trade. At MIXX, where those who break the mold are rewarded, I would like to thank our sector stakeholders who look to the future with hope, do not stop and transform, and work with an understanding that puts people and needs at the center ”.
Jury chaired by Havasu Istanbul, CEO of the IAB Board Vice President conducted by Cuneyt Revolution, which consists of the industry's valuable 20 representatives of 11 MIXX Awards, Turkey jury evaluated 21 applications this year in 778 categories and 199 works were awarded through them.
11 MIXX Awards, Turkey's Leading Supporter Sahibinden.co my while, Success Supporters Ingag Media, sozcu.com.t and Unilever, Protocol Supporters AdColony, admatic / adtarget, Akbank Genart Media, BSH Home Appliances, Genart Google, Sparkle Media and became Tooplay.
They took part as supporters of Lysol Covid-19 Special Studies Category, Mynet Gender Equality Category, Facebook Activation / Community Building Campaign Category.
This year, the advertising and promotion activities of the MIXX Awards, which says “Where are you is MIXX”, were carried out by Carbonat, while the production and publication of the award night organization was carried out by Onedio.
11 MIXX Awards, Turkey's Best Award Winner of the Year "Water Index Finish" to Reckitt Benckiser and the campaign was Havasu Turkey. The campaign was also awarded in the Experimental and Innovative, Data Usage and Brand Positioning / Awareness Campaigns categories.
The Sahibinden.com Special Award winners were Castrol and Mindshare with their “Castrol Proposes” campaign.
FULL LIST OF WINNERS
Brand Positioning / Awareness Raising Campaigns
- Gold MIXX Beautiful When Clean / Unilever / U-Studio powered by Oliver / Zon Turizm ve Organizasyon
- Silver MIXX Water Index / Reckitt Benckiser / Havas Turkey
- Bronze MIXX Water of Tomorrow - Touch the Drop / Reckitt Benckiser / Contentine
- Bronze MIXX No Logo / Frito Lay / OMD
Mobilization / Community Building Campaigns
- Gold MIXX # bicesaret / PepsiCo / Pep. Creative Studio powered by Oliver / OMD / Pure New Media
- Silver MIXX Hani Invoice / Reckitt Benckiser / Havas Turkey
- Silver MIXX No Water Challenge / Reckitt Benckiser / Punch BBDO / Contentine
- Bronze MIXX Do Not Be Dishonorable Love / GMag / Havas İstanbul
Video Ads
- Gold MIXX Do Not Be Dishonorable Love / GMag / Havas İstanbul
- Silver MIXX Red Light / Citroen / Havas İstanbul
- Silver MIXX Family / GMag / Havas Istanbul
- Bronze MIXX Arçelik - Gourmet Chef / Arçelik / BLAB / Ingage Media
- Bronze MIXX Let's Deal On A Subject / Reckitt Benckiser / Havas Turkey
Social Media
- Gold MIXX No Water Challenge / Reckitt Benckiser / Punch BBDO / Contentine
- Silver MIXX #bicesaret / PepsiCo / Pep. Creative Studio powered by Oliver / OMD / Pure New Media
- Bronze MIXX A Stadium Concert / Vodafone / VMLY & R Istanbul
- Bronze MIXX Beautiful When Clean / Unilever / U-Studio powered by Oliver / Unite.ad
Search Engine Ads
- Gold MIXX The Illusionist / Turkcell / Hype
- Competition Management Strategy During the Silver MIXX Pandemic / Vodafone
- Silver MIXX Mercedes-Benz Light Commercial Vehicles Cross Targeting / Mercedes-Benz / OMD
- Bronze MIXX MasterChef Wanted Second Screen Search Campaign / Little Caesars / Carbonate
Branded Content
- Golden MIXX New Bi Year / Yenibifest / BLAB
- Silver MIXX Fish Hook YouTube Channel / ETİ / Sotka / Fine Arts
- Bronze MIXX Arçelik - The Great Reunion / Arçelik / BLAB / Ingage Media
Native Ads
- Gold MIXX One Million More Life / Safety Belt Clip / Volvo Car Turkey / Mindshare
- Bronze MIXX News From Tomorrow / Reckitt Benckiser / Punch BBDO / Havas Media
Experimental and Innovative
- Gold MIXX Water Index / Reckitt Benckiser / Havas Turkey
- Silver MIXX Bepanthol - Number to Babylon / Bayer / MediaCom
- Bronze MIXX Citroen C3 - Fizy with Face Recognition / Citroen / MediaCom / Goodroll (Snapchat, Turkey)
Campaign Effectiveness
- Gold MIXX #bicesaret / PepsiCo / Pep. Creative Studio powered by Oliver / OMD / Pure New Media
- Silver MIXX Life Bi 'Sweetness Kat / Unilever / Standby Creative Group
- Silver MIXX Meat No Blank in Popkek / ETİ / Milklab / MG Media
- Bronze MIXX No Water Challenge / Reckitt Benckiser / Punch BBDO / Contentine
Integrated Ads
- Gold MIXX Water of Tomorrow - Touch the Drop / Reckitt Benckiser / Contentine
- Silver MIXX Meat Wanted Istemmatik / ETİ / Yes Such Types / Computer
- Brons MIXX Start Your Impossible / Toyota / Universal McCann / Trademark
- Bronze MIXX Stone-Paw-Scissors / Frito Lay / OMD / Pep. Creative Studio powered by Oliver
Data Usage
- Gold MIXX Water Index / Reckitt Benckiser / Havas Turkey
- Gold MIXX Coca-Cola - Support Your Locals with DCOM / Coca-Cola Turkey / Carat / newton.ddc
- Customization with Silver MIXX Vodafone Data Modeling / Vodafone
- Bronze MIXX The Illusionist / Turkcell / Hype
Games and In-Game Ads
- Gold MIXX The Uncancelled Cup / Adidas / Wunderman / MediaCom / AMVG
- Silver MIXX Turkey's First Pizza stash / Little Caesars / Carbonate
- Bronze MIXX May 19 e-Sports Racing / Ford Turkey / TTBOO I / Ingag Media
Influencer Marketing
- You can't stop starting with the GOLD MIXX Bosch Unlimited / Bosch Home Appliances / Montent
- SILVER MIXX November Discount Campaigns / Trendyol / Havas Istanbul / Wavemaker Turkey
- SILVER MIXX Offers #Unique Clio; Serdar Kuzuloğlu Against Influencer Cliches / Renault / Geometry İstanbul / Wavemaker Turkey
- Force Majeure is on the Road with BRONZE MIXX MOOV / Moov By Garenta / Havas İstanbul
- BRONZE MIXX Smile with Eti Cin Hashtag Challenge / ETİ / H2O United / MG Media
- BRONZE MIXX DİMES Milkshake Launch / DİMES / Reklamania Creative
- Non-Profit / Public Services
- GOLD MIXX Saving a Lake / Reckitt Benckiser / Havas Turkey
- SILVER MIXX #PlastiktenKurtul / Greenpeace Mediterranean / Havas İstanbul
- BRONZE MIXX No Age Awareness Campaign / Avivasa / Tazefikir Group
Digital Audio Advertising
- GOLD MIXX Being a Girl in a Changing World / Aydın Doğan Foundation / Digital Partners
- SILVER MIXX HOTWAVE 3D / Frito Lay / OMD / AdColony Turkey
- BRONZE MIXX Magnum 3D Audio Spotify / Unilever / Mindshare / AdColony Turkey
- B2B
- GOLD MIXX Zoetis VR / Zoetis / FormatC
- SILVER MIXX Turkey's first and only digital platform in B2B CNC Trails / Trails / For the Digital House Digital Agency
- BRONZ MIXX Orderdirekt Online Launch Communication / Unilever / Mindshare
Special Day Communication
- GOLD MIXX Historical Journey - TK1919 / Turkish Airlines / Tribal Worldwide Istanbul
- SILVER MIXX 23 April Communication - # TK1920 # AyYıldızGöklarda / Turkish Airlines / MullenLowe / Tribal Worldwide İstanbul / Native
- BRONZE MIXX With All Colors Republic / DYO / Salvo
Display Ads
- GOLD MIXX UTC Promo Campaign DCO / Nestlé / Mindshare / Hogarth
- MIXX silver Ford Puma # fazlasıylas the AdColony End Card Advertising Model / Ford Turkey / Ingag Media / VMLY & R Istanbul
- BRONZE MIXX Ford Focus Feature Why Have This Much - AdColony End Card Advertising Model / Ford Turkey / Ingag Media / VMLY & R Istanbul
- BRONZE MIXX Citroen C3 - Fizy with Face Recognition / Citroen / MediaCom / Goodroll (Snapchat, Turkey)
Covid-19 Special Studies
- GOLD MIXX Moral Pizza - Domino's Kindness Movement / Domino's Pizza / Alametifarika
- SILVER MIXX Home Festival / PepsiCo / Titrifikir / OMD
- SILVER MIXX See Street / İkinciyeni.com / Havas İstanbul
- BRONZE MIXX Beko Evkalk / Beko / McCann Istanbul
- Little Giants (SME 'Special Category)
- GOLD MIXX Yuka - Mother's Day Social Media Campaign / Yuka By Guliz / 28014 Agency
- SILVER MIXX Novid-19 / Havas Istanbul / Havas Istanbul
- BRONZ MIXX Rocker Copper / Mega Metal / Havas İstanbul
Social gender equality
- GOLD MIXX Do Not Be Dishonorable Love / GMag / Havas İstanbul
- SILVER MIXX Life Joint Icon / Kiğılı / Youthworks
- SILVER MIXX Ads Change, Society Change / Advertisers Association / Concept
- GÜMÜŞ MIXX Being a Girl in a Changing World / Aydın Doğan Foundation / Digital Partners
- BRONZE MIXX Women who say # IVarım in Football / Vodafone / VMLY & R İstanbul / Carat
- BRONZE MIXX We See Better When the Curtain is Closed / Borusan / Havas Engage İstanbul
- BRONZE MIXX Pride / Reckitt Benckiser / Havas Turkey
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