The legendary name of the motorcycle world, Suzuki, has been awarded the “Reputation of the Year” award for two consecutive years, following the sustainable success it has achieved with the projects and applications it has implemented.
Suzuki, his reputation within organized by Marketing Turkey and the year in which reward the highest increase brand of "The One Awards, Integrated Marketing Awards" of the "Motorcycle" category again "Reputable of the Year" award. Doğan Trend Otomotiv Motorcycle Marketing and Technical Services Manager İlker İyicik said, “This award, which was deemed worthy as a result of the public vote, made us extremely proud. The fact that we won this award for two years in a row is one of the most important indicators that our achievements are sustainable ”.
Suzuki continues to crown its achievements with awards. The legendary name of the motorcycle world; Marketing Turkey with a market research company with Akademetre cooperation "Reputation and Brand Value Performance Measurement" This seventh on the basis of investigations carried out "The One Awards, Integrated Marketing Awards" framework was awarded. In the Reputation and Brand Value Performance Measurement survey, the most successful brands and stakeholders of the year were selected by the public jury this year as every year. In the research conducted within the scope of the award, which has become one of the most important standards of the marketing industry; The brands from different sectors that increased their reputation the most during the year and their business partners were determined as a result of interviews with 12 people in 1200 provinces. Suzuki, on the other hand, was deemed worthy of the "Reputable Person of the Year" award by the public jury in the motorcycle category of the "The ONE Awards Integrated Marketing Awards" this year, just like last year. The awards were presented to their owners at the ceremony held online.
"The seeds we sown in 2019 were green despite the pandemic"
Making a statement on the subject, Doğan Trend Otomotiv Motorcycle Marketing and Technical Services Manager İlker İyicik touched upon the year 2020, within the scope of the pandemic that affected the whole world, and said, “The intensive communication efforts we made until the last days of 2020 affected our success in 2019 positively. In other words, the seeds we sown in 2019 would green in 2020 despite the pandemic. "We continued our communication with the pandemic without interrupting it." “The models in the product range of Suzuki motorcycles have different target groups. For this reason, it was not possible to move forward with a single insight, but I think that feeding on Suzuki's approaching 70 years of motorcycle history lies at the heart of all of our communications. “This award, which we were deemed worthy as a result of the public vote, made us extremely proud. "The fact that we won this award for two years in a row is one of the most important indicators that our achievements are sustainable."
There are close to 50 categories!
In the “Reputation and Brand Value Performance Measurement” conducted for the first time in 2015 over 12 sectors, the scope of measurement and awards was expanded in line with the demands from different sectors. In its seventh year of The ONE Awards, with the brands that have increased their reputation the most during the year in nearly 50 categories; Public relations, advertising, media planning and digital agencies, which are the biggest stakeholders of this success, were also awarded at the online ceremony.