After a long break, the tourism industry said "hello" to the fair organization with the 14th Travel Turkey İzmir Digital. Speaking at the opening of the first virtual fair of the Turkish tourism industry, Minister of Culture and Tourism Mehmet Nuri Ersoy said that 7 facilities have been entitled to receive Safe Tourism Certificates so far. kazanHe stated that the sector will start to rise again as the health crisis is gradually left behind on a global scale.
Izmir Metropolitan Municipality Mayor Tunç Soyer stated that important opportunities will occur in tourism after the pandemic and said, “We have completed all the necessary work with our stakeholders to evaluate these opportunities correctly on behalf of İzmir”.
Under the auspices of the Ministry of Culture and Tourism and the Ministry of Trade of the Republic of Turkey; Hosted by İzmir Metropolitan Municipality, İzmir Chamber of Commerce, TÜRSAB, TÜROFED, İzmir Foundation with the support of İZFAŞ and TÜRSAB Fuarcılık A.Ş. The 14th Travel Turkey Izmir Digital Fair, organized by Industry representatives, Turkey's virtual exhibition area "Digital Izmir Fair" platform met with. The fair, which will continue until Saturday, February 27, can be followed online at "ttidigital.izfas.com.tr".
The first virtual exhibition of the tourism sector in Turkey Travel Turkey Izmir opening 14. Digital; Culture and Tourism Minister Mehmet Nuri Ersoy, Izmir Governor Yavuz Selim Pavilion, Izmir Mayor Tunç Soyer, Turkey Travel Agencies Association Chairman Fariz Bağlıka, Izmir Chamber of Commerce Chairman Mahmoud Özgener, Turkey Hoteliers Federation Chairman Sururi Çorabatır and Sweden took place with the participation of Peter Ericson, Consul General of Istanbul.
Minister Ersoy: "How well you can present yourself determines your place in tourism"
Touching on the promotion and digitalization efforts for Turkey's natural, historical, cultural and gastronomic values in his speech, Minister of Culture and Tourism Mehmet Nuri Ersoy expressed his wish to meet in fairs where he will meet with his national and international stakeholders in healthy days as soon as possible. Minister Ersoy said, “I would like to express my gratitude to everyone who took on the responsibility of bringing together the actors of the sector by using the possibilities of technology and did not spare their support in this regard. We have to use this power that the digital world offers us with realistic and rational approaches, correct action strategies, and timely moves. The fact of how well you present yourself determines your place in tourism. Even if you have the most beautiful beaches, nature, and the most advanced and comfortable facilities in the world, you have to first inform people about it and then make them choose you. Otherwise, we're left with nothing but empty buildings and beautiful landscapes. From here, I would like to thank all our sector stakeholders for their courageous and determined stance and their strong cooperation during this period. The steps we took together yielded results, and we will achieve our ascent once this health crisis is gradually left behind on a global scale. On this occasion, 7 thousand 800 of our facilities have deserved to receive the Safe Tourism Certificate. kazanI would also like to point out that he said.
Köşger said, "We make an effort to increase the recognition and awareness of İzmir"
İzmir Governor Yavuz Selim Köşger stated that he believes that the fair has an important mission in terms of promoting the city and the country and that it has accomplished this successfully, and said, “Although our state has mobilized its opportunities and capabilities with all its institutions and organizations, we know that there are serious problems in economic and social areas due to the epidemic. Undoubtedly, tourism is one of the sectors most affected in this process. We are trying to eliminate the problems experienced and their negative consequences as all relevant segments. I wholeheartedly believe that with the widespread use of vaccination rates along with other measures, the 2021 tourism season will be productive within the framework of the new normalization, and the industry will return to its old days in the coming period. As you know, before the pandemic, tourism was one of the fastest developing and growing sectors in the world and constituted a great economic power. İzmir and its region; With its unique natural, cultural and historical beauties, favorable climatic conditions, year-round tourism opportunities, accommodation and transportation infrastructure, it offers a wide potential for us to get a share from the tourism cake. We strive to increase the recognition and awareness of İzmir by introducing the natural, cultural, historical and social characteristics of İzmir, as well as its opportunities and advantages, in integrity. I wish Travel Turkey Izmir Tourism Fair, which I see as an important opportunity for promoting Izmir and our country and increasing the interest of foreign capital in tourism investments, will be beneficial to the participants, our city and our country.
Soyer: “Our fair is a digital stage where Izmir's qualified tourism is exhibited to the world”
Izmir Metropolitan Municipality Mayor Tunç Soyer pointed out that they attach great importance to the worldwide recognition of İzmir, which has broken grounds in both tourism and fair organization; “Today is an extraordinary and very important day for the tourism industry of our country. We know that important opportunities will emerge in the tourism sector after the pandemic. We have completed all the necessary work with our stakeholders to make the right use of these opportunities in Izmir. İzmir Tourism Promotion Strategy and Action Plan was created with the common mind, suggestions and expectations of all tourism stakeholders in our city. İzmir is perhaps the only metropolis that contains all the traces of the 8500-year-old human history. For this reason, our tourism strategy is based on the main idea of 'moving many concepts, thoughts and approaches that direct world civilizations from Izmir to the world'. Today, tourism is rapidly turning into 'searching for new experiences' and İzmir is keeping up with this great change in tourism with its new strategy. Based on destination management in 30 districts of Izmir and for 12 months; We reveal experiences that make our city different from other parts of the world. Our goal is for İzmir to host 2024 million tourists in 4. At the core of our tourism strategy; There is a need to reveal the current potential of Izmir by taking reference from its past heritage and to make our city one of the leading tourism destinations in the world. Among all these goals; Our Travel Turkey Izmir Digital Fair plays a very important role as a digital stage where we showcase Izmir's qualified tourism to the whole world. In fair organizations; The most important key to success is common sense and city alliance. This is the main reason why İzmir has realized the firsts in the field of fair organizing and pioneered other cities. Aiming to make İzmir one of the leading cities in the world; I would like to thank all our stakeholders who worked and made effort with us ”.
Bağkaya: "We cultivate the hope of getting rid of the pandemic with our fair"
Expressing that the vaccination studies started around the world have increased their hopes for the resumption of travel in the near future, Turkish Travel Agencies Association Chairman of the Board Firuz Bağlıkaya pointed out that it is of great importance to respond as quickly as possible to the mobility expected to be experienced in tourism and to be ready for the season. Baglikaya said, “While fairs all over the world were being postponed, we thought it was important to hold our fair in a digital environment. We have now entered a period where those who manage the competition and marketing process well will be one step ahead. Demand for destinations within close flight distance is increasing and vacation times are getting longer. Concerns about ecotourism and sustainability come to the fore in holiday preferences. Our country has the potential to respond to different consumer demands with its richness to offer products in different types of tourism and the existence of alternative accommodation facilities. This puts our country ahead of the competition. We will try to guide our industry by scrutinizing all this change and transformation in our industry with panels and events to be organized within the scope of Travel Turkey Fair. In addition, we expect our fair to lay the groundwork for important cooperation studies before the upcoming season and to support the mobility in tourism. Our expectation is that in the 2021 tourism season, with the start of a movement in the domestic market with May and the opening of foreign markets as of mid-June, tourism will accelerate a little more. kazanin the direction of cost. I believe that our fair will contribute to the tourism of our country and Izmir, as a new and good start, even though we cannot be face to face, stubbornly and faithfully saying tourism. Hoping to get rid of the pandemic in our country; In the Aegean, where the first activities of tourism with an economic meaning began, we are growing in Izmir, which has been the cradle of civilizations in every period of history, with the Travel Turkey Izmir Fair.
Özgener: "The image of tourism also needs to be redefined"
Mahmut Özgener, Chairman of the Board of Directors of Izmir Chamber of Commerce, stated that just like the tourism sector, the fair organization suffered similarly; “The importance of Travel Turkey Fair is increasing in this challenging environment. The new target of the future in all sectors is digitalization. We should see the Travel Turkey Fair as an important starting point for the compensation of the losses caused by the epidemic and an opportunity that should be evaluated well. The fair contributed to the industry by bringing industry professionals together in Izmir for years. We had face-to-face meetings with business people from all over the world and established long-term relationships. Now we will keep these relations sustainable with our digital fair. Travel Turkey Digital Fair will be one of the important components of this transformation. In addition to minimizing the damage caused by the pandemic and reviving the travel industry in İzmir, the image of tourism also needs to be redefined. Thus, we can draw the attention of the masses who will regularly travel to İzmir, which is expected to be 2050 billion in 9,5. Until a significant travel movement starts all over the world, İZFAŞ has prepared an exemplary virtual fair infrastructure to motivate the sector and keep up with the changing world with digitalization, with a rapid action. kazanI would like to underline once again the pride we experience because of the
Stockings: "Our fair will be instructive and beneficial for all of us"
2020 tourism data describing Turkey Hoteliers Federation Chairman Sururi Çorabatır, referring to now being adapted to improve the unity and innovation; “While there was about 80 percent shrinkage in the world, our country shrank around 65-70 percent. Our 51 million visitors decreased to 16 million, and our revenue from 34,5 billion dollars to 12 billion dollars. When we look at the world in general, we see that the sector is experiencing huge losses. Unfortunately, it is a pessimistic picture, but let's not forget that we are the moral sector. As you know, tourism, which is one of the most important sectors that helps to close the current account deficit of countries, is closely related to 64 sub-sectors. The World Tourism Organization predicts that mobilization in the travel industry and business travel may start in 2022, but reach a satisfactory level in 2024. In the new life that started with the pandemic, world tourism also prepares itself for the future. We also need to support this together. We learned that we should change our old habits and not tire the world. We must prepare ourselves for these changes. We must predetermine the demands of new generations by following the trends. We must move our promotion to more digital media. In this context, I believe that this digital fair, which we have organized for the first time, will be very instructive and beneficial for all of us ”.
Ericson: "Nature calls us"
Peter Ericson, Consul General of Sweden in Istanbul, said the following regarding the participation of Sweden, the second country that introduced the Ecotourism regulations to the world, as a partner country:
“Travel Turkey İzmir Fair, which is a place to connect, collaborate and maximize opportunities in the tourism sector, has deep-rooted traditions. It maintains its popularity by providing visitors with a wide and varied overview of the world of travel and tourism. Sweden is very excited and happy to participate in Travel Turkey Izmir Digital Fair as a partner country. The pandemic has changed the world. And indeed, tourism has been one of the worst affected industries. It forced the whole industry to adapt, like this fair, which is now held virtually. But of course the future of tourism cannot be virtual. I believe there will be a shift of focus towards resilience and sustainability as people begin to travel again. After spending so much time at home due to quarantine, people want more open spaces. Conscious travel will come to the fore with a growing environmental awareness and a hunger for vacation that leaves a positive impression. Tomorrow's traveler will want to live like a native, deeply abiding by more different cultures and traditions. It will also prefer the desolation of the less populated countryside, away from congested city centers. This will provide income to local communities. So nature is calling us. It is predicted that nature travel will be one of the biggest trends in 2021 "
Three full days
Turkey's virtual exhibition area "Digital Izmir Fair" platform inventive industry representatives, will shape the future of tourism. Industry professionals and travel experts come together at online events for three days. The 14th Travel Turkey Izmir Digital Fair, which is strengthened with the support of foreign associations and organizations, also shows itself in the international arena. This year's partner country of the fair is Sweden, the pioneer of ecotourism with its nature-friendly tourism approach. Patara Ancient City, declared as the tourism theme of 2020-2021 by the Ministry of Culture and Tourism, was chosen as the theme of Travel Turkey Izmir Digital Fair. Besides the activities; Buyers from all over the world will visit the fair with a single click, make an appointment and provide video calls with all participants via “ttidigital.izfas.com.tr”. Although the fair was a first in the tourism sector, it attracted a lot of attention. Indonesia, Ethiopia, Croatia, Sweden, Qatar, Kenya, Colombia, Maldives, Mauritius, Serbia, Tanzania, Turkey, to the exhibition, where participants from Ukraine and Vietnam, was held registration of foreign visitors from 64 countries.