Spirit of Ecstasy was first officially registered as the right to use Rolls-Royce on February 6, 1911
“Spirit of Ecstasy represents more than our company and products as an emblem. A powerful symbol for our customers, instantly and universally recognized; success, effort and reputation. Its beauty, simplicity, elegance and rarity sums up everything our customers look for and find in their Rolls-Royce cars. ”
“Spirit of Ecstasy promotes pride and unity within our company, uniting and strengthening the Rolls-Royce family around the world. It reminds us of our heritage and principles, and it has a greatness that inspires us all. Every car we make must be worthy of carrying it, because it is what makes every Rolls-Royce and our company unique and complete. "
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars celebrates the 110th anniversary of its official emblem, Spirit of Ecstasy. The usage rights of the design were registered on February 6, 1911, making it a defining feature of the Rolls-Royce brand and one of the most famous, iconic and desirable luxury symbols in the world. Spirit of Ecstasy, which has remained virtually unchanged in its long and storied life, adorns the hood of every Rolls-Royce motor car produced at Goodwood, Rolls-Royce House.
Its design was taken from a bronze statuette named The Whisperer, created by sculptor and Illustrator Charles Sykes for his employer, automobile pioneer and Rolls-Royce's first adopter Lord Montague of Beaulieu. The company's basic connection between the automotive and art worlds continues today with the Rolls-Royce Art Program MUSE, the protagonist of the world of motion painting.
The first Spirit of Ecstasy figurines were a seven-inch (about 18 cm) tall statue. Today, this three-inch (7,5 cm) smaller figurine took the scene smoothly and gracefully with a delicately designed mechanism known as 'elevation', while securely kept out of sight in a special slot in its hood until the engine started. .