Turkey Statistics Institute (TUIK) "Household Information Technology Usage Survey" According to the data, while 54 percent of women and 68 percent of men's clothing shop made. In the report, it drew attention that women spend the most in cosmetics and men in food categories after clothing.
In the report prepared by TURKSTAT, when the distribution of the product groups with the most orders on the internet is examined, 54,2 percent of men are wearing clothing, shoes and accessories, 24,1 percent online food ordering and 22,5 percent buying printed books, magazines and newspapers It was observed that it took. On the other hand, 68,5 percent of women preferred to buy clothing, shoes and accessories, 31,5 percent cosmetics, beauty and health products, and 30,2 percent printed books, magazines and newspapers.
Companies reached their target audience through digital marketing
Stating that digital marketing has a critical effect on the purchasing decisions of consumers, EG Information Technologies CEO Gökhan Bülbül said, “With the increasing awareness, companies now take advantage of the analysis, measurement and roadmap determination of digital marketing to reach their target audience more easily. Thanks to digital marketing, reaching consumers whose purchasing processes are analyzed and providing the right service at the right time provides profitability and growth for companies. As EG Bilişim Teknolojileri, we offer the measurable facilities provided by digital marketing to all companies regardless of the sector and scale. " found in the description.
Online spending increased by 62 percent
Economic Policy Research Foundation of Turkey (TEPAV), according to the research report, in the year 2020 reached the highest value purchases made over the internet in December. While the monthly increase in online shopping was 10 percent in March, this rate increased to 62 percent in December. As a result of these rapid increases, the share of online spending in total expenditures rose from 2020 percent in March 26 to 9 percent, increasing by 35 points in December.