The Covid-19 virus has changed many habits, as well as threatening the health of humanity. With the development of technology, digitalization and e-commerce pandemic have jumped.
7 percent of world merchandise trade in 2020 contracted 65 percent of e-commerce in Turkey and throughout the world; It grew by 88 percent. It is expected to reach a global volume of 2023 trillion dollars in 6,5.
Before the pandemic, hundreds of millions of consumers who were not familiar with e-commerce started shopping online and paid with their credit cards. He was introduced to a concept called contactless delivery to his home.
In 2020, when travel was banned and physical fairs and trade delegations were unavailable, exporters turned to digital marketing. In this process, Aegean exporters pioneered the Turkish exporters. In other words, in 2020, Aegean exporters were the most prominent in the pandemic, leaving their digital footprints.
Trade support the rear area of the Ministry of the Aegean Leather and Leather Products Exporters' Association, Turkey's first virtual exhibition held 1-4 Shoedex2020 footwear and leathergoods Fair in June 2020.
More than a thousand bilateral business meetings were held with 31 export companies from the shoe and saddlery sectors with more than 59 importers from 300 countries.
Aegean Leather and Leather Products Exporters Association held the Shoedex13 Leather Products Fair this time on 23-2020 October 2020, showing a wider product range and 71 companies.
After the Shoedex2020 Footwear and Saddlery Fair, it became an example for the food, automotive, furniture, defense industry and ready-made clothing sectors. Turkey, outpacing the 2020 8 virtual fairs.
The digital footprint of the Aegean exporters for 2020 is not limited to the leather industry
Aegean Exporters' Associations, wishing to turn the increase in demand for safe food into an opportunity during the pandemic period, signed the "Dubai Food Products Virtual Sectoral Trade Delegation" on 7-9 July 2020 with the support of the Ministry of Trade. 21 food exporters introduced their productions in fresh fruits and vegetables, dried fruits, olive-olive oil, canned products, seafood, dairy products to important buyers in Dubai and Gulf countries, and held bilateral business meetings.
Aegean exporters signed the world's first virtual food fair, The Fource
Turkey's food exports in one of the most important centers and 2020 to 5 billion 100 million dollars left behind by agricultural exports Aegean Exporters Union, the world's first virtual food fair on 23-25 November 2020 date The Fource organized.
Flavors grown in 7 regions in Anatolia were presented to the taste of importers from all over the world by 55 Turkish food export companies.
Aegean food exporters managed to increase their exports by 2020 percent in 4, when the world commodity trade contracted.
Representing the Aegean Region Fashion Industry, the Aegean Ready-to-Wear and Apparel Exporters' Association spent intensive work in the digital environment in 2020.
International Apparel Federation (IAF), Sourcing Journal publications and with close members of 1200 in Turkey Foursour of B2B cooperation with the digital platform 15 July to 14 August 2020 date in the Global Apparel Sourcing Expo 2020 Fair, the 30 members of the participation of the organizing Aegean Clothing and the Garment Exporters Association, has supported the Premiere Vision Manufacturing Paris fair, where it has organized national participation since 2015, this time on 15-16 September 2020, in digital environment. Ready-to-wear manufacturers who participated in the fair in the past years took their places in the 'Premiere Vision Marketplace.
Aegean ready-to-wear garments met with buyers from the Netherlands and neighboring countries in digital media with the AegeanHasApparel Project on October 27-28, 2020. EHKİB also held the meetings, which it called "SUSTAINEIBILITY TALKS", and aimed to increase the sustainability competencies of companies in the fashion industry, in digital environment 2020 times in 3. “SUSTAINEIBILITY TALKS” webinars continue in 2021.
From the United States before the pandemic in China, Italy and Australia, up from Qatar to the UK participating in trade fairs in the four corners of the world, sectoral trade missions organized by Turkey's colors and introducing the natural stone is the world leader in terms of design Egeli mineral exporters Turned to digital marketing in 2020.
The leader of Turkey's natural stone exports Aegean Mine Exporters Union, 17 in Turkish exporter of natural stone company with 20 Vietnamese importer of the Ministry of Commerce with the support of 24 to 26 November 2020 date, "Vietnam Virtual Natural Stone Industry Trade Mission" brought together in n. In the organization, which witnessed 191 bilateral business meetings, Turkish natural stone exporters introduced their natural stones to importers with augmented reality technology.
Jak Eskinazi, Head of the Aegean Exporters' Unions Coordinator, noted that the digitization moves started in the early 2000s, and that they moved many services to the digital environment before the pandemic with the EİBKolay application, and that they concentrated on digital marketing during the pandemic process.
Saying “We left our digital footprint in 2020”, Eskinazi said, “We moved the projects we will do due to the pandemic to digital. We established a Digital Transformation Group within the Aegean Exporters Associations to accelerate the adaptation of our members to digital transformation. We conducted all our trainings in 2020 online. We set an example for Turkish exporters with virtual fairs and virtual industry trade delegations. In 2020, we brought together our trade consultants and exporters in 55 countries, where we make 30 percent of our exports. We created a studio for video conference calls. We established a studio that can shoot 360 degrees so that our members can optimally promote the products they produce at online events. Our work with digital marketing will continue in 2021. We are taking steps one after another to strengthen the e-commerce and e-export infrastructures of our exporters. "It will not prevent us from realizing our pandemic projects and reaching our goals."
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