to strengthen its digital advertising and marketing industry in Turkey for 10 years, performing their activities in order to ensure a healthy and contribute to the sustainable growth of the Interactive Advertising Bureau (IAB), he elected a new chairman.
Neslihan Olcay, who served as the Chairman of the IAB Board of Directors for 2 years, handed over the chairmanship to Ayşen Akalın, who has been the Vice Chairman of the IAB Board of Directors for the last 3 terms.
Ayşen Akalın, the new Chairman of the Board of IAB, graduated from the Statistics Department of Mimar Sinan University in 1993. Between 1993-1998 he worked as a media planning specialist at Leo Burnett Advertising Agency. In 1998, he transferred to Eczacıbaşı Holding. He started working as a media planning and purchasing specialist for Eczacıbaşı Group Consumer Products. Since 2000, he has undertaken the planning and purchasing responsibility of Eczacıbaşı Group brands. He is currently working as Media, Digital Marketing and Corporate Communications Manager. He is also the Vice President of the Advertisers Association, a member of the Advertising Self-Regulatory Board (RÖK), a member of the Advertising Board and a member of the Advertising Council.