Trend Dogan Dogan Holding, which operates under the umbrella automotive brands worldwide distributor receives and opens the digital platform of services with mobility transformation in Turkey is set to become an important part.
In this context, Silence of the pioneers of global trends in the automotive and motorcycle fields in 2020, KYMCO, Gita and Wallbox brands have joined the organization Dogan Trend Automotive, the British origin of the legendary car brand MG (Morris garages) took the distributorship in Turkey. Board Member, Managing Director and CEO of Doğan Holding Automotive Group Companies Kağan Dağtekin said, “In January, we aim to put the electric ZS EV on pre-sale through our online sales platform. We will start the first deliveries as of May. MG's electric SUV model ZS EV will attract a lot of attention with its features and sales price. different models of MG in 2021, we aim to bring to Turkey. This year, we have a sales target of nearly a thousand units with the MG brand, ”he said.
Dogan Dogan Holding, which operates under the umbrella Automotive Trends, Brands, the distributor receives and opens the digital platform of services with mobility transformation in Turkey is set to become an important part. In this context, Silence of the pioneers of global trends in the automotive and motorcycle fields in 2020, KYMCO, Gita and Wallbox brands have joined the organization Dogan Trend Automotive, British origin, has announced that legendary car brand MG gets distributor in Turkey. Stating that they will put the brand's 100 percent electric SUV model ZS EV on the market in the first place, Doğan Holding Automotive Group Companies Board Member, Managing Director and CEO Kağan Dağtekin said, “We aim to put the electric ZS EV on pre-sale through our online sales platform in January. We will start the first deliveries as of May. MG's electric SUV model ZS EV will attract a lot of attention with its features and sales price. different models of MG in 2021, we aim to bring to Turkey. This year, we have a sales target of nearly a thousand units with the MG brand, ”he said.
"We bring together global trends with customers"
Kağan Dağtekin, emphasizing that Doğan Trend Otomotiv took important steps in this field in 2020 by giving examples from the electric vehicle transformation and new trends in the world, said, “When we look at it, we see that electric vehicles increased by 2015 percent in 19-270. The share of electric vehicles is expected to reach 2030 percent by 32. At the same time, there is a significant interest in SUVs both in the world and in our country. In fact, one out of every three vehicles sold in Turkey SUVs anymore. Of course, the transformation doesn't just happen in cars. The demand for motorcycles for personal use is increasing day by day. The share of electric scooters in this demand is also growing. Trends in Automotive nature, we aim to meet global trends by reading a good tool for both consumers with pioneering transformation in today's Turkey, "he said.
Suzuki's on the way with Smart Hybrid Technology
Reminding that they launched the Swift Hybrid in the last quarter of 2020, Kağan Dağtekin said, “We first launched the Swift Hybrid at Suzuki and we introduced our users to Suzuki Smart Hybrid Technology, we saw that it was received very positively. Soon, we will increase the number of hybrids to four in the Suzuki family. Ignis Hybrid, Vitara Hybrid and SX2021 S-Cross Hybrid will also join this family in 4. said.
"We attach great importance to electric mobility"
Reminding that Silence, the European market leader in the electric scooter segment, focuses solely on the production of electric motorcycles with models suitable for both individual and commercial use, Doğan Holding Automotive Group Companies Board Member, Managing Director and CEO Kağan Dağtekin said, “All electric scooters We bring consumers together with Silence and Vespa Elettrica. In addition, we will meet the needs in the electric car segment with MG ZS EV. We bring a different mobility solution with the personal transport robot Gita. We see Wallbox, the manufacturer of electric charging stations, which we have incorporated in 2020, as an important complement to our electric mobility solutions, ”he continued his words.
"Digital platforms are an important part of our new business model"
Kağan Dağtekin said, “We have established our corporate structure on 3 main segmentations. These; distributorship, services and digital platforms. suvmarket.com, scootermarket.com, suzukisenin.com and vespastoreturkey.com form an important part of our new business models in this sense. We are focusing on works that will expand our service network in individual and operational leasing areas. Among our long-term goals are to reach a sales volume of 20 thousand units per year, both with the brands of automobiles, motorcycles and marine engines we distribute, and our second-hand sales operation.
"We aim to grow by 60 percent with the contribution of hybrid and electric models"
Kağan Dağtekin, who also gave information about the sales of automobiles, motorcycles and marine engines, said, “We are happy to close a very difficult 2020 year due to the pandemic with growth in the areas of automobiles, motorcycles and marine engines that we serve. In automobile sales, with our Suzuki brand, we grew more than 2019 percent in terms of units compared to 25. In 2020, we sold approximately 3 thousand units. With the new models to join the Suzuki family in 2021 and the MG brand, we aim to exceed 6 thousand units. On the motorcycle, again, 2020 was good for us. In terms of turnover, we achieved 35 percent growth compared to the previous year. In particular, the year in which Vespas get the highest number of sales since it was launched in Turkey in 2020. We managed to exceed 1000 units in Vespa. We foresee 2021 percent growth in turnover in 274, with the impact of KYMCO and Silence on the motorcycle side. Marine engines are an ambitious brand in the market and as you know, Suzuki has 18 percent share in Turkey. We have a serious growth target in this area in 2021, ”he concluded his words.