Borusan Otomotiv is the Turkey distributor of BMW, it unveiled at CES 2021 this year took place in the digital environment in the new generation of BMW iDrive. The new BMW iDrive infotainment system, which will be presented first with the BMW iX model, will provide its users with a unique technological experience.
BMW iDrive technology, which BMW first used in the BMW 2001 Series model in 7, enabled all cabin control functions to be managed from one place, while at the same time, it offered a function beyond its age by showing navigation data, audio and telephone settings. Leading the industry for many years, iDrive continued its infotainment system development and became one of BMW's most attractive interior technologies. The new generation of BMW iDrive, which celebrates its 20th anniversary this year and aims to be the reference point of its class, will first be launched with BMW's electric flagship BMW iX.
Taking the Relationship Between BMW and Its Driver to a New Dimension
While the new generation BMW iDrive fills the gap between analog and digital technology, it offers a much safer, more comfortable and functional mobility experience by offering physical and electronic keys together. With the use of artificial intelligence, the new generation BMW iDrive, which has increased the sensing and analysis capability of the sensors, quickly transmits all the necessary information to the driver during the journey, from road conditions to the performance of the car, from parking maneuver warnings to possible dangers.
20 years of experience of iDrive
Thanks to iDrive technology, BMW has played a pioneering role in this field by paving the way for digital services that provide the relationship between the user and the car over the years. Providing BMW Online Service when the system was first developed, iDrive became the first application to provide unlimited in-car internet access in 2007.